Piggy Express Design de Personagem de Marca por Du Qingyu and Dong Xiuxiu

O design Piggy Express Design de Personagem de Marca por Du Qingyu and Dong Xiuxiu é um vencedor altamente estimado do prestigioso 2026 A' Design Award de Bronze na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

BronzeGráfico· 2026

Piggy Express Design de Personagem de Marca

por Du Qingyu and Dong Xiuxiu

Cliente: Piggy Express Creative Design Team

Vencedor do A' Design Award de Bronze na Categoria Gráfico

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Cores

O Design

Sobre Piggy Express Design de Personagem de Marca

Piggy Express é um design de personagem de marca criado para um serviço de transporte por aplicativo. O personagem desenvolve o ícone do porquinho presente no logotipo da marca, transformando-o em um simpático companheiro de viagem. Uma paleta de cores de alta saturação aumenta a visibilidade visual em 42 por cento, e uma silhueta independente mantém o personagem reconhecível em todos os meios. As animações orientam os usuários em tarefas como o resgate de cupons e o acompanhamento de rotas. O personagem foi refinado ao longo de trinta rodadas de iteração de formas e testado com mais de cem usuários em cidades chinesas.

O Reconhecimento

Sobre o A' Design Award de Bronze

Piggy Express Design de Personagem de Marca conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Piggy Express Design de Personagem de Marca seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Piggy Express Design de Personagem de Marca satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The design went through 30 rounds of shape iteration, and was tested among more than 100 users from first, second and third tier cities in China, to verify its cross regional cultural acceptance and visual recognition. The multi level sampling focused on two core indicators, visual recognition speed and user affinity. Empirical data from different urban demographic groups guided the optimization of the structure and core visual features of the character. The high saturation color scheme increases the visual visibility of the character by 42 percent, and the independent silhouette design ensures recognizability in all media scenes.
Dimensões e Embalagem: The sizes depend of the media where it is applied
Etiquetas: Brand Character Design, Visual Identity Design, Visual Communication, IP, Emotional Brand, Gamified Experience, User Research, Commercial Conversion
Tecnologia de Produção: The visual system is made with Adobe Creative Suite, Cinema 4D, and Octane Render, with standardized specifications to ensure IP consistency and extensibility across digital, physical, and vehicle media, solving industry adaptation problems.
Desafio de Design: The core challenge of this project is to transform static brand visual symbols into a complete brand character IP with emotional value. We must ensure the character carries the brand's emotional tone while retaining high recognizability across complex multi scene applications. By balancing a friendly visual style with a unified brand specification system, we integrate the character into the brand's full channel visual system, helping it build differentiated competitiveness in a homogenized market.
Pesquisa: This study addresses the emotional coldness and functional homogenization in the ride hailing sector. By establishing a multi dimensional evaluation model, we bridged the gap between visual recognition and emotional resonance. The process involved targeted user surveys and iterative testing across multi tier Chinese cities. The final design aligns brand visual identity with emotional value against traditional industry schemes. This project offers a quantifiable, reusable framework for transforming transactional services into humanized brand experiences.
Inspiração: The ride hailing industry is highly homogenized, with most brands prioritizing functional efficiency over emotional connection with users, leading to generally low user brand affinity. This project was created to fill this gap. The character inherits and evolves the core visual elements of the official logo of the brand, redefining the pig icon, a widely recognized symbol of savings, into a friendly travel companion, reshaping the emotional tone of the brand, and humanizing the digital mobility experience for users.
Duração do Projeto: Launched in Beijing in 2024, the project continues to iterate across multiple scenarios including digital interfaces, vehicle livery, and collaborative activities.
It now covers full-channel communication and serves more than 1,000,000 users.
Fluxo de Operação: The Brand Character functions as a living interface element. Through anthropomorphic animations, Piggy Express Character guides users through complex workflows, such as coupon redemption and route tracking. These purposeful micro-interactions have catalyzed a 35% increase in daily active engagement, turning routine tasks into moments of delight. The derivative ecosystem, covering both physical and digital touchpoints, maintains a positive sentiment rate of over 90%, proving that emotional design is a powerful driver for brand affinity and commercial conversion.
Membros da Equipa: Du Qingyu
Dong Xiuxiu
Liu Jiaqi
Shen Fangyuan
Créditos de Imagem: Piggy Express