The Netherlands Pavilion Pavilhão de Exposição por Tellart and RAU Architects

O design The Netherlands Pavilion Pavilhão de Exposição por Tellart and RAU Architects é um vencedor altamente estimado do prestigioso 2026 A' Design Award de Platina na Categoria de Competição Design de Eventos e Acontecimentos.

PlatinaEvento· 2026

The Netherlands Pavilion Pavilhão de Exposição

por Tellart and RAU Architects

Cliente: Netherlands Enterprise Agency and AND B.V.

Vencedor do A' Design Award de Platina na Categoria Evento

1,012,990

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #174120

Visitar Site Ver no A' Design Award Comunicado de Imprensa Selo do Prémio

Cores

O Design

Sobre The Netherlands Pavilion Pavilhão de Exposição

O Pavilhão dos Países Baixos é um pavilhão expositivo construído para a Expo Mundial 2025 em Osaka. O pavilhão apresenta a mudança histórica dos Países Baixos, que deixaram de resistir à água para passar a usá-la como aliada na energia limpa, na adaptação climática e na vida sustentável. Cada visitante recebe um Orb, uma esfera portátil que orienta o percurso e ativa instalações interativas, incluindo um filme em cúpula de 360 graus criado com inteligência artificial generativa. A estrutura foi concebida para ser desmontada, de modo que todos os componentes possam ser reutilizados após a exposição.

O Reconhecimento

Sobre o A' Design Award de Platina

The Netherlands Pavilion Pavilhão de Exposição conquistou o A' Design Award de Platina, um reconhecimento extremamente prestigiado atribuído a designs verdadeiramente excecionais, elegantes e magníficos. Os vencedores da Platina são maravilhas da criação, testemunhos dos limites da criatividade intelectual, e demonstram o profissionalismo inigualável e o génio dos seus designers. Espera-se que estes designs sejam as obras mais reconhecidas, que definem a estética de uma época, contribuem para o bem-estar da sociedade e fazem avançar as fronteiras da arte, da ciência, do design e da tecnologia. The Netherlands Pavilion Pavilhão de Exposição exibe um nível transcendente de excelência e torna, sem sombra de dúvida, o mundo num lugar melhor graças às suas características vantajosas e valiosas. The Netherlands Pavilion Pavilhão de Exposição é uma obra vencedora do A' Design Award de Platina que desperta desejos, inspira, entusiasma, delicia e faz nascer uma grande alegria.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The pavilion's uniqueness lies in its story-driven design. Every element from spatial layout to visitor interaction is crafted to immerse guests in a coherent narrative. Each visitor receives an Orb, a unique storytelling device that powers a range of interactive installations throughout the pavilion including The Main Show, the world’s first AI-generated 360° dome film. The architecture itself is also a part of the narrative and designed for disassembly, allowing all components to be reused after the exposition.
Dimensões e Embalagem: Length 40m x Width 15.5m x Height 9.3 m (together with sphere 13.8m). Area:1.157m2.
Etiquetas: Immersive Experience, Interactive Installations, Common Ground, Netherlands Pavilion, Circular Building, Multisensory Storytelling, Experience Design, World Expo 2025
Tecnologia de Produção: Notable installations showcasing cutting-edge technology include the 360° dome film created entirely with generative AI. It explores the Netherlands’ deep connection to water, through conceptual visuals that would traditionally rely on CGI and VFX-intensive post-production. Designed with specific focal points to minimise motion sickness, the experience is enhanced by the Orbs, which synchronises via infrared to flash coordinated colours and patterns, adding a tactile layer to the immersion.
Desafio de Design: The biggest challenge was translating complex technical innovations into clear, engaging narratives for a broad audience. Balancing accuracy with accessibility required careful consideration. Internally, selecting cases that aligned with the Pavilion’s narrative and supported Netherlands-Japan political and economic relations was demanding. Externally, legal constraints, production feasibility, and limited public awareness of emerging technologies posed significant obstacles.
Pesquisa: A core focus of the design research for the Netherlands Pavilion was to explore Dutch water-related innovations. The goal was to identify cutting-edge technologies with global significance particularly for Japan. Through extensive research and expert collaboration, data was collected via meetings, workshops and reviews. Using interviews, documentation, and prototyping, the research revealed top innovators and shaped ways to clearly communicate complex technology to a broad audience at Expo 2025.
Inspiração: The Netherlands Pavilion is inspired by the nation’s historic shift from resisting water to embracing it as an ally in clean energy, climate adaptation, and sustainable living. This transformation forms the basis of a narrative that shows how innovation and collective action can shape a better future. At its heart is the concept of Common Ground, a mindset forged through centuries of Dutch water management. This spirit drives the design, seamlessly uniting both interior and exterior.
Duração do Projeto: The project started in May 2023 in the Netherlands and completed in April 2025 in Osaka, and has been exhibited at the World Expo 2025 in Osaka from April 13th to October 13th.
Fluxo de Operação: The Netherlands Pavilion offers an immersive journey powered by storytelling using interactive technology. Each visitor begins experience by activating the Orb at the Check-In Mirror. As they move through space, the Orb guides and responds to their presence. At the Pledge Station, visitors step into a circle to co-create a generative artwork of synchronised light and sound. This collective moment transforms the pavilion’s message into a shared, memorable call to action.
Patentes: Copyrights and IP of the Building belong to RAU Architects (2025).
Membros da Equipa: The Ministry of Foreign Affairs of the Netherlands and the Netherlands Enterprise Agency (RVO)
Créditos de Imagem: Copyrights and IP of the Guest Experience and Media belong to Tellart. Main Image #1: Photographer Zhu Yumeng, Optional Image #1: Photographer Tellart, Optional Image #2: Photographer Zhu Yumeng, Optional Image #3: Photographer Tellart, Optional Image #4: Photographer Tellart.

Video Credits: Tellart