Dramanote Design de Embalagem de Perfume por Cosone Group

O design Dramanote Design de Embalagem de Perfume por Cosone Group é um vencedor altamente estimado do prestigioso 2026 A' Design Award de Ferro na Categoria de Competição Design de Embalagem.

FerroEmbalagem· 2026

Dramanote Design de Embalagem de Perfume

por Cosone Group

Cliente: Cosone Group

Vencedor do A' Design Award de Ferro na Categoria Embalagem

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O Design

Sobre Dramanote Design de Embalagem de Perfume

Dramanote Illusion Perfume é um design de embalagem de perfume de edição limitada, produzido em 999 unidades. O conjunto contém dois frascos que se apresentam como figuras independentes e formam uma única imagem quando colocados lado a lado. Cada frasco é feito de vidro reciclado, sendo depois moldado e acabado por polimento, galvanoplastia, estampagem a quente e revestimento fosco. O rótulo é cortado a faca a partir de aparas de papel Xuan tradicional e aplicado à mão. A caixa exterior inspira-se numa lanterna giratória de cenas, e quatro caracteres mudam à medida que a caixa é rodada. A caixa mede 75 por 75 por 130 milímetros.

O Reconhecimento

Sobre o A' Design Award de Ferro

Dramanote Design de Embalagem de Perfume conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Dramanote Design de Embalagem de Perfume seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Dramanote Design de Embalagem de Perfume merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Dramanote Illusion Perfume is a limited edition of 999 bottles, created with renowned Chinese dance theater director Zhao Liang and inspired by his masterpiece The Tea Spell. Guided by theatrical aesthetics, the design fuses a unique bottle form, interactive packaging, and olfactory narrative to create an immersive drama miniature. Here, the abstract Zen philosophy of the drama becomes intuitive visuals and scents, turning the product into an art piece with theatrical and philosophical depth.
Dimensões e Embalagem: Box: Width 75mm*Width 75mm*Height 130mm
Etiquetas: Theatrical Perfume, Theatrical Aesthetics, Eastern Zen philosophy, Collaborative Design, Sensory Integration, Immersive Experience, Traditional Revolving Scene Lantern
Tecnologia de Produção: Each bottle starts with recycled glass, melted, reshaped, and refined through polishing, electroplating, hot stamping, and matte coating. The label uses offcuts of traditional heritage Xuan paper. After die cutting, it is hand applied to the bottle, merging sustainability with artisanal ingenuity. Both the bottle and the cap are independently molded to ensure originality. Each contour and surface reflects two years of refinement, crafted with the exacting artistry of haute couture.
Desafio de Design: The key challenge was translating the fluid movements of a dance drama into static objects and flat surfaces. Instead of literal storytelling, the designer infused the packaging with the very essence of The Tea Spell, a vision of existence as an illusion. Fragmented yet combinable twin bottles, an outer box that plays with presence and absence like a revolving scene lantern, and contrasts of stillness and motion converge to embody the Buddhist idea that all conditioned phenomena are impermanent.
Pesquisa: An analysis of data from three annual sensory exhibitions at the Wuzhen Theatre Festival revealed that the unique bottle design and visual interaction intuitively guided users to perceive the dramatic tension and Zen philosophy within each scent. This multisensory priming through sight and touch effectively evoked emotional resonance, strengthened the recognition of theatrical aesthetics inherent in Dramanote, and deeply immersed people in the theatrical soul of the perfume.
Inspiração: The bottle design draws on the Eastern Smile of a mutilated Northern Wei Buddha statue and the Western sculpture Sleeping Muse. Together, the twin bottles conjure an ethereal Buddha, revealing realms of being, knowing, and doing. This symbolizes inner awakening and selflessness. Straight lines echo classical theater stone seats, and a deep black finish evokes the quiet poise of a dancer in shadow, echoing the theatrical essence: life is like a drama, and every watcher is part of the performance.
Duração do Projeto: Dramanote is an experimental theatrical perfume brand born in London in 2019 and shaped in Shanghai by 2024. Between 2022 and 2024, it held a sensory art exhibition each October at the Wuzhen Theatre Festival, drawing nearly ten thousand visitors, including celebrities, artists, theater performers, and and key opinion leaders. Today, Dramanote becomes a defining new force in the Chinese fragrance landscape. It is not merely a brand, but a stage where every scent tells a unique story.
Fluxo de Operação: Unboxing the perfume begins a quiet performance. The outer box draws inspiration from theater lanterns. Turn it, and four characters shift like figures on a traditional revolving scene lantern. When still, they remain present yet out of reach, echoing the subtle distance between audience and performers. Separately, the two bottles stand as distinct figures. Together, they reveal an ethereal Buddha. No longer just watching, you step into the drama, guided by a scent that feels like an illusion.
Membros da Equipa: Simon Ma
Anson Tan
Loreli Ma