O design Kweichow Moutai Osaka Expo Edition Embalagem de Bebida Destilada por Ying Song Brand Design Shenzhen Co., Ltd é um vencedor altamente estimado do prestigioso 2026 A' Design Award de Ouro na Categoria de Competição Design de Embalagem.

OuroEmbalagem· 2026

Kweichow Moutai Osaka Expo Edition Embalagem de Bebida Destilada

por Ying Song Brand Design Shenzhen Co., Ltd

Cliente: Kweichow Moutai Co., Ltd.

Vencedor do A' Design Award de Ouro na Categoria Embalagem

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O Design

Sobre Kweichow Moutai Osaka Expo Edition Embalagem de Bebida Destilada

Kweichow Moutai Edição Expo Osaka é um design de embalagem para uma bebida destilada comemorativa criada para a Expo Mundial de Osaka 2025. A forma inspira-se no exterior do Pavilhão da China e evoca as tradicionais tiras de bambu dos livros chineses antigos. A garrafa de cerâmica ergue-se dentro de uma paisagem metálica, e a caixa é feita de placa de bambu ecológica, metal e couro sintético. Uma linha do tempo metálica no topo da caixa assinala a longa relação entre a marca e a Expo Mundial. Uma alça metálica com o formato de uma ânfora de vinho desliza ao longo da linha do tempo para girar e abrir a caixa.

O Reconhecimento

Sobre o A' Design Award de Ouro

Kweichow Moutai Osaka Expo Edition Embalagem de Bebida Destilada conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que Kweichow Moutai Osaka Expo Edition Embalagem de Bebida Destilada seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Kweichow Moutai Osaka Expo Edition Embalagem de Bebida Destilada cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: This is a commemorative liquor designed by Maotai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old intersection of Maotai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
Dimensões e Embalagem: A box and a bottle / 140mm x 105mm x 280mm / Ecological bamboo board, ceramic bottle, metal, artificial leather/
Etiquetas: Chinese Baijiu packaging, packaging design, commemorative wine
Tecnologia de Produção: It’s a commemorative liquor designed by Moutai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old communication between Moutai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
Desafio de Design: The most difficult part of the design is how to combine Moutai culture with World Expo culture. If the product is designed to be unique and impressive. When we decided to use metal parts to present the concept of a century long timeline, we faced the challenge of opening it. However, by using the metal handle of the wine jar to rotate the box open, we cleverly solved this problem, added unique creativity to the product, and left a deep impression on people
Pesquisa: Research type: Baijiu packaging
Research objective: To commemorate the centennial intersection of Moutai and the World Expo
Methodology: Seeking inspiration from the elements of the World Expo
Data collection and research tools: Architectural characteristics of the China Pavilion at the World Expo. design software
Participant or Experiment: Designer
Result: The product has been successfully launched and received high attention and praise.
Insights and Influence: Effectively promoted the brand
Inspiração: The packaging is inspired by the exterior design of the China Pavilion at the 2025 Osaka World Expo, featuring traditional Chinese book styles and bamboo as the core design element. The bottle is surrounded by metal landscapes, symbolizing the concept of 'harmony between man and nature' and showcasing Maotai's green brewing philosophy to the world. The metal at the top of the box is a creative timeline that blends Maotai and the centennial intersection of the World Expo together. The rotating metal handle is a wine jar, and sliding the jar can cleverly rotate to open the box.
Duração do Projeto: The project started construction in Shenzhen in October 2024, was completed in Shenzhen in May 2025, and was launched on June 5, 2025 at the China Pavilion of the Osaka World Expo in Japan.
Fluxo de Operação: Find the metal handle in the shape of a wine jar at the top of the wine box, and rotate it along a metal track like a timeline to open the outer box. After opening, find the hidden button on the red leather at the neck of the bottle, open the button, and take out the bottle. Rotate the bottle cap and open the bottle.
Membros da Equipa: Yingsong chen
Yuntao Zhang
Gengjie Zheng
Jiacen Xu
Shujie Yang
Mengyuan Wang
Créditos de Imagem: Image #1:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #2:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #3:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #4:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #5:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025