Xiushan Lantern Branding, Ilustração por Xuanli Pan

O design Xiushan Lantern Branding, Ilustração por Xuanli Pan é um vencedor altamente estimado do prestigioso 2026 A' Design Award de Bronze na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

BronzeGráfico· 2026

Xiushan Lantern Branding, Ilustração

por Xuanli Pan

Cliente: Northeastern University of China

Vencedor do A' Design Award de Bronze na Categoria Gráfico

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Cores

O Design

Sobre Xiushan Lantern Branding, Ilustração

Xiushan Lantern é um projeto de branding e ilustração baseado na Dança das Lanternas de Xiu Shan, patrimônio cultural imaterial nacional do sudeste de Chongqing. O design extrai formas de lanternas, padrões folclóricos, cores tradicionais e movimentos de dança, para depois recontá-los numa linguagem visual moderna e simples. As ilustrações são desenhadas com software vetorial e aplicadas a produtos culturais, incluindo envelopes vermelhos impressos em papel reciclável e outros itens feitos de acrílico. O objetivo é trazer a cultura das lanternas para o cotidiano e apoiar a sua continuidade.

O Reconhecimento

Sobre o A' Design Award de Bronze

Xiushan Lantern Branding, Ilustração conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Xiushan Lantern Branding, Ilustração seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Xiushan Lantern Branding, Ilustração satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The work takes the national-level intangible cultural heritage, Xiu'an Lantern Dance, as the core for creation. It extracts its classic shapes, folk patterns and traditional colors, and reinterprets the traditional imagery with modern design language. By integrating contemporary aesthetics, it integrates the intangible cultural heritage into daily life. It not only inherits the regional cultural heritage but also gives a trendy expression to the lantern culture.
Dimensões e Embalagem: 3600 x 3600 pixels, 300dpi, RGB
Etiquetas: Branding, Visual Identity, Graphic Design, Cultural and creative product, Chinese Intangible Cultural Heritage
Tecnologia de Produção: This series of illustrations and patterns were created by the illustrator using vector design software. It is made through advanced printing and manufacturing techniques to showcase the exquisite details of the illustrations. Meanwhile, the red envelopes are printed on environmentally friendly and recyclable paper, while the other printed items are printed on acrylic materials.
Desafio de Design: The main challenge of this design lies in how to extract the essence from the complex traditional elements of Xiu Shan Flower Lanterns, while preserving the original flavor of the intangible cultural heritage and transforming it into modern design language. At the same time, it is necessary to balance the cultural core and the practicality of cultural innovation, avoiding the rigid stacking of symbols, taking into account regional characteristics and contemporary aesthetics, and allowing the ancient intangible cultural heritage to truly integrate into modern life.
Pesquisa: Xiu Shan Lantern Dance, as a national-level intangible cultural heritage, is a precious folk culture treasure in the southeastern part of Chongqing. However, its dissemination form is traditional and disconnected from modern life, making it difficult to attract young people. This research uses cultural innovation as a carrier, delves into the core of the lantern dance culture, and revitalizes the intangible heritage through modern design, allowing traditional culture to integrate into daily life, and achieving the protection and innovative inheritance of regional cultural heritage.
Inspiração: The inspiration for this work comes from the intangible cultural heritage of Xishan Lantern Show in China. It extracts the lantern shape, folk patterns and dance movements, and integrates local culture. It translates the traditional intangible cultural heritage's charm with modern design language, eliminating the complexity and redundancy, allowing the ancient lantern culture to be integrated into daily life and achieving the inheritance of intangible cultural heritage.
Duração do Projeto: Launched in Chongqing, China in 2025.
Fluxo de Operação: By extracting distinctive elements of Shouxian flower lanterns and dance movements for creation, the local cultural characteristics are highlighted. A set of eco-friendly materials is designed, balancing practicality and commemorative value. The local flower lantern performances usually take place during the Spring Festival. Therefore, this work combines the traditional Chinese red envelopes with Spring Festival items, integrating these cultural products into people's daily lives, in order to promote and strengthen the culture of Shouxian flower lanterns.
Membros da Equipa: Pan Xuanli
Créditos de Imagem: Image #1 : Illustration Pan Xuanli 2025.
Image #2 : Illustration Pan Xuanli 2025.
Image #3 : Illustration Pan Xuanli 2025.
Image #4 : Illustration Pan Xuanli 2025.
Image #5 : Illustration Pan Xuanli 2025.