O design Mrs T Design Corporativo por Julia Hell é um vencedor altamente estimado do prestigioso 2018 A' Design Award de Bronze na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

BronzeGráfico· 2018

Mrs T Design Corporativo

por Julia Hell

Cliente: Mrs T

Vencedor do A' Design Award de Bronze na Categoria Gráfico

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Cores

O Design

Sobre Mrs T Design Corporativo

Mrs T é um design corporativo para uma manufatura de alimentos finos que utiliza o chá como ingrediente em produtos de panificação e iguarias. A identidade visual tem uma aparência limpa e elegante, com embalagens predominantemente brancas, apoiadas por três cores corporativas. O logotipo funciona como uma moldura que marca cada item produzido na manufatura, sendo aplicado em hot stamping dourado nos cartões de visita. As fontes escolhidas remetem a etiquetas escritas à mão e reforçam o caráter artesanal dos produtos. Sacos e potes de vidro são selados e rotulados externamente para proteger os alimentos em seu interior.

O Reconhecimento

Sobre o A' Design Award de Bronze

Mrs T Design Corporativo conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Mrs T Design Corporativo seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Mrs T Design Corporativo satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The corporate design for Mrs T states out through a clean and classy, yet distinct look and feel that mirrors the product behind the design. Sleek, mostly white packaging underlined by three corporate colors. The Logo is supposed to work as a frame, that literally brands all the goods produced in the Mrs T manufactory, like a golden quality label. the choice of fonts underlines the fact that all labels are made by hand. The Logo font has a similar look and feel to it.
Dimensões e Embalagem: Business card 55 x 85 mm; Big bag: 180 x 260 x 40 mm; Small bag: 140 x 200 x 40 mm; Big glass:70 x 70 x 110 mm ; Medium glass: 70 x 70 x 75 mm; Small glass: 70 x 70 x5 0mm ; Flyer: 105 x 210 mm
Etiquetas: Corporate Design, Packaging, Logo, Tea, Delicacies, Graphic Design
Tecnologia de Produção: For the business cards and perspectively also for the packaging, we used a golden hot foil for the logo. Since the product was launched last year and the current packaging labels are printed in 4/4C so far.
Desafio de Design: while starting to designed I created three different ways to see the product. Each of them was not entirely wrong and I felt attached to them because in a way they all seemed to be right. Two of the drafts were focusing of the origin of the tea ceremonies and practices of the eastern and western cultures. In the end it was to much of an excursus and we chose to realize the third draft, that creates a brand for the products which does not necessarily need to tell a complicated story.
Pesquisa: At first I went online to get an overview on existing products related to the tea theme. I find pinterest to be a very helpful tool when it comes visual research. I created a pinbaord. according to that I did a tasting of my clients products. She provided me with a variety of her delicacies. That helped me a lot to get a hint of the world I wanted to create for the products.
Inspiração: I got to try the products of my client, Maren Thobaben at a friends wedding and she asked if I could imagine to create a corporate design for her products. The characteristic of her baked goods is, that she uses tea as an ingredient. The world of tea - packaging, accessoires, heritage and the ceremony of preparing tea in different cultures were the source of my inspiration. I read a lot about it an in the and came back to the source of all of it, the tea plant.
Duração do Projeto: The project started in July 2016 and is ongoing. I am working from Berlin, my client is working from Hamburg.
Fluxo de Operação: The bags can be sealed shut with a laminating machine, so the food inside is vacuum sealed, the glassed have a standard screw cap that also can be sealed shut via vacuum. All items are labeled from the outside to to guarantee food safety.
Membros da Equipa: Frontend Developer: Jannis Hell
Créditos de Imagem: All Images: Photographer / Jannis Hell, 2017