Pastry Gift Box Caixa De Presente por Fudesign - Kazuo Fukushima

O design Pastry Gift Box Caixa De Presente por Fudesign - Kazuo Fukushima é um vencedor altamente estimado do prestigioso 2019 A' Design Award de Prata na Categoria de Competição Design de Embalagem.

PrataEmbalagem· 2019

Pastry Gift Box Caixa De Presente

por Fudesign - Kazuo Fukushima

Cliente: Shanghai Yuyuan（group）co. Ltd

Vencedor do A' Design Award de Prata na Categoria Embalagem

29,895

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #77858

Ver no A' Design Award Comunicado de Imprensa Selo do Prémio

Cores

O Design

Sobre Pastry Gift Box Caixa De Presente

Sr. Qiao é uma marca de pastelaria da Yu Yuan. A marca tem como objetivo difundir e gerar um bom boca a boca do cenário e da cidade de Xangai. A inspiração do design vem da arquitetura histórica de Xangai, representa a cultura única. O design criativo absorveu a quintessência da arquitetura que poderia ser uma imagem simbólica do estilo antigo de Xangai, mesclado com o estilo moderno. Isso faz com que a embalagem de presente atraia os turistas para a compra como especialidade local.

O Reconhecimento

Sobre o A' Design Award de Prata

Pastry Gift Box Caixa De Presente conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Pastry Gift Box Caixa De Presente seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Pastry Gift Box Caixa De Presente é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Yu Yuan is a famous historical scenery spot in Shanghai. Mr. Qiao is a pastry brand owned by the operating company of Yu Yuan. This is a Brand LOGO and package design project for Mr. Qiao. The design blended the western style pastry with old-shanghai style, using the image of Shikumen (literally stone gate), which is the traditional Shanghai architecture. It is evaluated as a differentiated design during the market of tradition food which is full of the outdated design.
Dimensões e Embalagem: Width 250 mm x Depth 250 mm x Height 32 mm
Etiquetas: Food, Package, Logo, Old Shanghai,
Tecnologia de Produção: The key potion of this design is the combination of Chinese and Western styles.
The logois in the shape of a Chinese seal, suggesting that Mr. Qiao is a made in China brand of western-style pastry. This is a modern design which fits the times.
The packaging box is square with Chinese style. The simplest lines are used to represent Shikumen (literally stone gate). The gate is hollowed-out in the middle to show the LOGO, which has symbolic meaning.
The main color of the package is celadon green, representing old Shanghai.
When the inner box is opened, on the golden paper, the consumers will see the pattern of birds and phoenix tree leaves which symbolizes old Shanghai. This unique design brings surprise to the consumers.
Desafio de Design: The core concept of the package design is modern nostalgic Shanghai. With this concept, the design should reflect charm of traditional Shanghai. Furthermore, the packaging style should be brand-new and unique, bringing topics for the tourists.
Pesquisa: Field work has been done on Yu Garden and analysis has been made on the client’s present products and competitors. The target group is tourists visiting Yu Garden. Our competitors include not only Shanghai local brands and domestic brands, but also international brands (Japanese brands, Taiwanese brands, etc.) of gift box. Finally, the product positioning was confirmed as Modern Nostalgic Shanghai.
Inspiração: In Shanghai, the year of 1800 is known as a Magic period. Full of historical stories, culture and arts attracted the generation by generation afterwards. By that time, architecture is the most representative of the unique culture. With the most advanced construction technology, integrated French style and tradition Chinese style, a brand-new culture was created. The creative design absorbed the quintessence of that age to take into this new era.
Duração do Projeto: The project started in November 2018 in Shanghai and finished in January 2019.
Fluxo de Operação: This gift box is sold in the scenery spot and online store of Yu Yuan. Targeting tourists out of Shanghai, from the country and worldwide. The image of design could be a symbolic of the city. Attracted the tourists to purchase as local specialty. It has been a spreading of Shanghai culture around the world as the tourists present it to friends and relatives.
Membros da Equipa: Creative Directer: Kazuo Fukushima
Art Directer: Haruka Takeuchi
Designer: Haruka Takeuchi
Account Manager: Ying Zhou
Printing execution: Kuai Hu (Beijing) Printing