Bakers Dozen Egg Carton Caixa de Ovos por Randy Ludacer

O design Bakers Dozen Egg Carton Caixa de Ovos por Randy Ludacer é um vencedor altamente estimado do prestigioso 2020 A' Design Award de Prata na Categoria de Competição Design de Embalagem.

PrataEmbalagem· 2020

Bakers Dozen Egg Carton Caixa de Ovos

por Randy Ludacer

Cliente: Baker's Dozen Egg Cartons, LLC

Vencedor do A' Design Award de Prata na Categoria Embalagem

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Cores

O Design

Sobre Bakers Dozen Egg Carton Caixa de Ovos

A caixa de ovos Baker's Dozen é uma embalagem reutilizável em pasta de papel moldada que acomoda 13 ovos. Os ovos são dispostos em duas fileiras de quatro, com uma fileira de cinco entre elas. A caixa é feita de papel 100 por cento reciclado, utilizando o método tradicional de fibra de papel moldada. As grandes máquinas de embalagem trabalham com quantidades pares de ovos, por isso a caixa de 13 ovos destina-se a pequenos produtores que embalam os ovos à mão em bancas de fazenda e feiras de produtores. Um logotipo em baixo-relevo mantém a superfície lisa, permitindo que os agricultores acrescentem os seus próprios rótulos.

O Reconhecimento

Sobre o A' Design Award de Prata

Bakers Dozen Egg Carton Caixa de Ovos conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Bakers Dozen Egg Carton Caixa de Ovos seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Bakers Dozen Egg Carton Caixa de Ovos é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: A reusable, molded pulp egg carton that holds 13 eggs. For small egg producers who pack their eggs by hand. Farm stands, farmer's markets and the like.
Dimensões e Embalagem: Width 210 mm x 152 mm x 72 mm (closed)
Etiquetas: egg carton, baker's dozen, package design, structural design
Tecnologia de Produção: Although the Baker's Dozen Egg Carton contains an unconventional number of eggs, it is manufactured using a deliberately traditional method. Egg cartons made of molded paper fiber have have a long history. In this way the Baker's Dozen carton was designed to be structurally strange, yet familiar. (It is also made of 100% recycled paper.)
Desafio de Design: Realizing that our customers were not retail consumers, but small poultry farms, we consulted directly with them - the famers who had been contacting us. What we learned that their customers typically reuse cartons, bringing them back to be refilled. Realizing that our customers had customers of their own, we came up with a self-effacing, debossed logo. This gave farmers the option of smoothly covering our logo with their own labels. Or they could simply rely on the carton's self-explanatory statement: "Contains 13 Farm fresh Eggs."
Pesquisa: Early on, a few large egg producers had expressed interest in our new 13-egg carton, but their egg-packing machinery was only designed to pack eggs in pairs. They could only handle even numbers like, 6, 12 or 18 eggs. To pack an odd number like 13 eggs, they would need to make a major retooling investment.

This meant that, for the time being, our cartons would only be practical for small egg-producers who would be packing their eggs by hand. (Farm-stands, farmer's markets and the like.)
Inspiração: Maybe it was a counter-intuitive response to finding out that my cholesterol levels were slightly elevated. But, in 2011, I began to play around with an idea for fitting even more eggs into a carton. The Baker's Dozen Egg Carton was the eventual result.
Duração do Projeto: The project has taken about 8 years, in all, to complete.
Fluxo de Operação: In 2012, when the Baker's Dozen Egg Carton was still only a concept, the Huffington Post listed the Baker's Dozen Egg Carton as 1 of several packaging concepts they wished were real.

Naturally, I wanted to grant their wish. But how?

Then I got a call in from Willow Valley Farms in Nebraska. And I had to tell them what I'd told so many others: that the product did not yet exist.

Together we formed Baker's Dozen Egg Cartons, LLC
Patentes: Baker's Dozen Egg Cartons, LLC. (trademarks pending)