Huanghongying Embalagem de Chá por Wei Dai and Kun Luo

O design Huanghongying Embalagem de Chá por Wei Dai and Kun Luo é um vencedor altamente estimado do prestigioso 2020 A' Design Award de Bronze na Categoria de Competição Design de Embalagem.

BronzeEmbalagem· 2020

Huanghongying Embalagem de Chá

por Wei Dai and Kun Luo

Cliente: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

Vencedor do A' Design Award de Bronze na Categoria Embalagem

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Vencedor de Prémio Verificado

Verificar Estado do Prémio para #87649

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Cores

O Design

Sobre Huanghongying Embalagem de Chá

Huanghongying é um projeto de embalagem para chá cultivado nas montanhas de Guizhou. A caixa externa é feita de cartão leve, fácil de transportar, distribuir e reciclar. O chá é dividido em pequenos saquinhos individuais, de modo que cada porção pode ser retirada sem afetar as demais. Ilustrações desenhadas à mão cobrem a superfície da caixa e retratam o clima das montanhas de chá, a ecologia natural local e os métodos de cultivo empregados no jardim de chá. Dados úteis são apresentados ao lado das ilustrações. O design permite que os consumidores conheçam a origem e a qualidade do chá.

O Reconhecimento

Sobre o A' Design Award de Bronze

Huanghongying Embalagem de Chá conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Huanghongying Embalagem de Chá seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Huanghongying Embalagem de Chá satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: This packaging is the epitome of its planting environment.showing its core selling points from different angles by means of illustrations in its unique geographical environment, such as the diversified climate of tea mountain, the environmental management of tea tree growth, etc. The richness of the local natural ecology and the harmonious coexistence of man and natureso that consumers can intuitively perceive the quality support behind the product and the product's own maximum value.
Dimensões e Embalagem: Width345mm x Depth 165mm x Height 85mm
Etiquetas: tea ,packaging, beverage, illustration, Graphics, Environmental
Tecnologia de Produção: The material of this package is made of carton structure, which is easy to recycle and light in weight, easy to carry and transport.
The tea is divided into small bags and has a separate structure for convenient drinking.
Desafio de Design: The most difficult thing in the design is how to convey the diverse geographical environment and unique planting methods of tea plantations to consumers. Tea farmers have limited funds and can not carry out advertising and propaganda. This requires designers to convey as much information as possible when creating packaging without increasing customer costs. Ultimately, the designer decided to hand-draw the surface of the package in the form of illustrations, while listing some useful data one by one. On the premise of beauty and protection, the packaging was made into a propaganda picture.
Pesquisa: In remote mountainous areas of Guizhou, tea farmers need to take their tea to the market for sale, but they can not find the core selling point to participate in the market competition. After receiving the project, the designer went deep into the local investigation and interviewed tea farmers and tea merchants. It was found that there was no trace of modern industry when tea growers cultivated tea. They did not use pesticides or fertilizers. All of them were organic and environmentally friendly, minimizing environmental pollution. This model is not common in modern tea gardens. He reminds us to live in harmony with nature.
Inspiração: In the creation of this work, the designer went to the tea garden to inspect and found that the local tea farmers, in the awe of nature and ecological protection, used biological control methods to invest in a large number of beneficial insects such as swallows and seven-spotted ladybugs to control pests and diseases and protect tea leaves from pesticide contamination. This design is designed to show the richness of the local natural ecology and the harmonious coexistence of man and nature.
Duração do Projeto: The project was launched in Guizhou in March 2017, completed in Shenzhen in May 2018, and received the If Packaging Design Award in Germany in January 2019.
Fluxo de Operação: Tea is divided into separate small bags, which are convenient to take when drinking and will not pollute other tea. The outer packaging structure of tea is made of environmentally friendly paper.
Membros da Equipa: Designer:Wei Dai
Creative Director:Kun Luo
Créditos de Imagem: Designer Wei DAI,Huanghongying,2017