Changing Perspectives Tipografia Ambiental por Haley Tebo

O design Changing Perspectives Tipografia Ambiental por Haley Tebo é um vencedor altamente estimado do prestigioso 2020 A' Design Award de Bronze na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

BronzeGráfico· 2020

Changing Perspectives Tipografia Ambiental

por Haley Tebo

Cliente: Haley Tebo

Vencedor do A' Design Award de Bronze na Categoria Gráfico

11,454

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #87839

Visitar Site Ver no A' Design Award Comunicado de Imprensa Selo do Prémio

Cores

O Design

Sobre Changing Perspectives Tipografia Ambiental

Changing Perspectives é uma instalação de tipografia ambiental criada para os painéis de vidro de um edifício de artes universitário. As formas das letras são recortadas em vinil jateado e alinham-se numa mensagem legível à medida que as pessoas passam. A mensagem pode ser lida em ambos os sentidos, pelo que os observadores param e deslocam-se para completar o texto. Cada letra tem cerca de trinta a sessenta centímetros de altura, variando conforme a distância do observador. A luz que atravessa os painéis repete as formas das letras em sombras e reflexos. A instalação convida as pessoas de todo o campus a interagir com a tipografia.

O Reconhecimento

Sobre o A' Design Award de Bronze

Changing Perspectives Tipografia Ambiental conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Changing Perspectives Tipografia Ambiental seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Changing Perspectives Tipografia Ambiental satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: This interactive installation compels the viewer to move in such a way to view the piece differently. As people walk by, the shapes align to form a message, which can be read walking from either direction. Installed on an art building at a university, the piece can be viewed from inside the gallery or across campus and draw people to it. The lighting also reflects the shapes of the typography in the form of shadows and reflections.
Dimensões e Embalagem: Each letter of the design is approximately 1-2 feet tall, varying with distance from the viewer.
Etiquetas: Environmental typography, interaction design, user experience, typography, graphic design,
Tecnologia de Produção: Adobe software was used to create slides that were then projected onto the building. The projector was placed on a ladder at eye-height so it would be convenient for onlookers walking by to read. The shapes were traced with china marker then covered with frosted vinyl and cut out.
Desafio de Design: After choosing an approved concept, we addressed the installation process. We could digitally cut out the letters, but they might not align correctly, or we could project it so the alignment was perfect, but would have to cut them by hand. After taping up a to-scale proof of the estimated warp we decided to project the letters because they did not align in the proof. The projection then needed to be done at night and required ladders, multiple extension cords, and for the fountain to be drained.
Pesquisa: Researching existing projects inspired aspects of this design but also allowed it to be unique. Scouting local areas to find an optimal environment for the typography, we chose to install on campus for convenience and because of having a strong concept for the space, which included a well thought-out quote that could be read from either direction. The area was measured so a digital mockup could be done to scale. The design was very well received as people complimented it as it was being installed.
Inspiração: Inspired by environmental typography installations that use perspective in a way that the words can only be read from one spot, we wanted to bring this somewhere where a lot of people could interact with typography. We were inspired by the potential we saw in the fountain in front of the our university's art building and the vertical glass panels above it. We used the dimensions of these panels to inform the choice of Helvetica Condensed and people walking from both directions to choose the quote.
Duração do Projeto: Research for this project started in late April 2019. Installation lasted for two weeks in May 2019.
Fluxo de Operação: This installation is unique because it is put into movement as the viewer walks by, compelling them to pause and align themselves with the piece in order to read it. The space builds anticipation as the viewer must move themselves to read the next half of the message. The typography tells a story that parallels the environment it is in, achieving mutual enhancement of the design and the environment.
Membros da Equipa: Angeli Leong
Créditos de Imagem: Image #1 : Professor Wade Lough, 2019
Image #2 : Professor Wade Lough, 2019
Video Credits : Angeli Leong
Quote used is by Wayne Dyer