Open Packaging Sleeves por Koen van Rijen

O design Open Packaging Sleeves por Koen van Rijen é um vencedor altamente estimado do prestigioso 2020 A' Design Award de Ferro na Categoria de Competição Design de Embalagem.

FerroEmbalagem· 2020

Open Packaging Sleeves

por Koen van Rijen

Cliente: Roy Soetekouw

Vencedor do A' Design Award de Ferro na Categoria Embalagem

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Cores

O Design

Sobre Open Packaging Sleeves

This project is called Open and includes six different photography magazines which are bundled in these custom-made sleeves. The sleeves are made of a thick, heavy, anthracite cardboard with an embossing and screen printed numbers 1-80 (the number of subscribers). The client personally stamped each box during the presentation which makes every box a unique one. The title on the boxes is quite literally open, because the cut-away in both boxes show the letter O when placed next to each other.

O Reconhecimento

Sobre o A' Design Award de Ferro

Open Packaging Sleeves conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Open Packaging Sleeves seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Open Packaging Sleeves merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: This project is called open and includes six different photography magazines which are bundled in these custom-made sleeves.

The sleeves are made of a thick, heavy, anthracite cardboard with an embossing and screen printed numbers 1-80, the number of subscribers.

The client personally stamped each box during the presentation which makes every box a unique one.

The title on the boxes is quite literally open, because the cut-away in both boxes show the letter O when placed next to each other.
Dimensões e Embalagem: Width 220mm
Depth 55mm
Height 310mm
Etiquetas: sleeve, cardboard, packaging, screenprint, fibre, neon, pastel, diecut, emboss
Tecnologia de Produção: Each set of sleeves is handmade and the numbers are screen printed.
Desafio de Design: The creative challenge was to find a combination of natural materials and to create a design that would look ánd feel rich in contrast. Also, the materials had to be sturdy and solid enough to be able to safekeep all six magazines.
Pesquisa: Koen van Rijen researched various types of cardboard material in order to get the perfect combination of visual appeal and sturdyness that matches the style of photography in the magazines. Also, a number of sample screen prints were made to determine the best suitable ink.
Inspiração: The packaging sleeves hold six photography magazines. The photos in these magazines show raw and real human emotion. This rawness inspired Koen van Rijen to use a natural cardboard with visible fibres.

The scenes in the photos appear intense by the use of creative light and heavy contrast. Settings are often gloomy and minimalistic.

Koen van Rijen wanted to create a similar contrast and minimalism in the packaging by using an anthracite colour for the sleeves and a neon pastel ink for the numbers.
Duração do Projeto: The project lasted a year and started in april 2006
Fluxo de Operação: The sleeves are slid into each other. There is a gap in the outer sleeves through which you can grab hold of the inner sleeve. When sliding the inner sleeve out to the right, the word open appears when both sleeves are next to each other.
Patentes: Copyrights belong to Koen van Rijen, 2019
Membros da Equipa: Koen van Rijen
Créditos de Imagem: Image #1 : Art Director Koen van Rijen, open, 2019
Image #2 : Art Director Koen van Rijen, open, 2019
Image #3 : Art Director Koen van Rijen, open, 2019
Image #4 : Art Director Koen van Rijen, open, 2019
Image #5 : Art Director Koen van Rijen, open, 2019