Akimbo Coffee Beer Embalagem de Bebidas por Wen Liu and Kaichen Xie

O design Akimbo Coffee Beer Embalagem de Bebidas por Wen Liu and Kaichen Xie é um vencedor altamente estimado do prestigioso 2020 A' Design Award de Bronze na Categoria de Competição Design de Embalagem.

BronzeEmbalagem· 2020

Akimbo Coffee Beer Embalagem de Bebidas

por Wen Liu and Kaichen Xie

Cliente: Shenzhen Akimbo Brand Operation Management Co., Ltd.

Vencedor do A' Design Award de Bronze na Categoria Embalagem

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Cores

O Design

Sobre Akimbo Coffee Beer Embalagem de Bebidas

Akimbo Coffee Beer é um design de embalagem para duas cervejas artesanais de café criadas a partir de uma parceria entre uma marca de café e uma cervejaria. As cervejas são vendidas em latas de alumínio, e a caixa externa mede 115 milímetros de comprimento, 66 milímetros de largura e 66 milímetros de altura. Uma ilustração pintada à mão e uma fonte retrô desenhada à mão conferem às latas um caráter descontraído e refrescante. A ilustração mostra os mascotes de ambas as marcas surfando à beira-mar. O design dirige-se aos consumidores jovens e deixa claro que a bebida é alcoólica.

O Reconhecimento

Sobre o A' Design Award de Bronze

Akimbo Coffee Beer Embalagem de Bebidas conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Akimbo Coffee Beer Embalagem de Bebidas seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Akimbo Coffee Beer Embalagem de Bebidas satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: In the summer of 2018, Akimbo Cafe has a partnership with E.T. Brewery to launch two craft coffee beers. They are namely as Colombian milk porter and Yirgacheffe Snowfield Berlin sour wheat. This packaging design combines two brands' characteristics. The design uses a lively illustration and a hand-painted font on the common aluminum cans is to create a refreshing effect.
Dimensões e Embalagem: The outside packaging box size is 115mm in length, 66mm in width and 66mm in height.
Etiquetas: Coffee,Beer, Coffee Beer, Illustration Packaging, Art
Tecnologia de Produção: The material of the packaging is an aluminum can.
Desafio de Design: We have spent a lot of time to design the illustration and font style. Besides, we have to maintain the main visual style of the product. We also need to tell clearly to the consumer that this design is for an alcoholic beverage. The design is not to use cartoon image style to disguised as a soft drink.
Pesquisa: The background of the project is about Akimbo's cafe expects to launch a special coffee craft beer with E.T.Brewery in the summer. The product focus on the young consumer. After confirming the way of cooperation on both sides, we found that there is no packaging design of coffee or beer on the market uses a hand illustration drawing. That is a surprise for designing Akimbo Coffee Beer. The hand drawing illustration is an advantage style for Akimbo Coffee Beer. The unique hand drawing illustration style also attracts lots of fans for Akimbo Coffee Beer. We decided to develop a relaxed and lively effect on the design except for the necessary information. As we expected, and once the product launched, it immediately becomes popular in the young generation in Shanghai and Shenzhen.
Inspiração: The idea of the project is inspired by a summer trip to the seaside. In addition, a lot of previous liquor labels brought out a lot of design inspiration for this project. The design combines a relaxed and lively illustration style with the retro font design. The result of the packaging design seems retro and fashionable.
Duração do Projeto: The project started in September 2018 and finished in October 2018 Shenzhen.
Fluxo de Operação: Although the launch date of the co-branded beverages is approach ending of the summer. However Shenzhen is still under high temperature. We would like to design a refreshing effect on the packaging. The design tries to continue the relaxed experience effect as the moment as drinking ice beer in summer. The story of the illustration design is about the icon of Akimbo, Leonardo da Vinci and E.T.Brewery’s alien who went to the beach to surf and play.
Membros da Equipa: Designer: Wen Liu
Designer: Kaichen Xie
Designer: Weijie Kang
Créditos de Imagem: Image#1: Creator Wen Liu, Akimbo Coffee Beer, 2018
Image#1: Illustration Kaichen Xie, Akimbo Coffee Beer, 2018
Image#1: Illustration Yawen Dai, Akimbo Coffee Beer, 2018
Image#1: Creator Weijie Kang, Akimbo Coffee Beer, 2018