Beautiful Life Embalagem de Naftalina por Pica Packaging Design Lab

O design Beautiful Life Embalagem de Naftalina por Pica Packaging Design Lab é um vencedor altamente estimado do prestigioso 2020 A' Design Award de Bronze na Categoria de Competição Design de Embalagem.

BronzeEmbalagem· 2020

Beautiful Life Embalagem de Naftalina

por Pica Packaging Design Lab

Cliente: Beijing Lvsan Chemistry Co.Ltd.

Vencedor do A' Design Award de Bronze na Categoria Embalagem

10,317

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #89378

Visitar Site Ver no A' Design Award Comunicado de Imprensa Selo do Prémio

Cores

O Design

Sobre Beautiful Life Embalagem de Naftalina

Beautiful Life é um projeto de embalagem para bolas de naftalina comercializadas na China. A embalagem de naftalina é rigorosamente regulamentada, por isso a maioria dos produtos do mercado tem aparência semelhante. Beautiful Life utiliza um logotipo caligráfico, flores de pessegueiro e uma figura extraída da pintura tradicional chinesa. A janela de abertura tem o formato de um morcego, símbolo tradicional de bênção. A lata é impressa em oito cores, e a caixa de papel é vazada e dourada. A lata veda o odor e pode ser guardada e reutilizada. Uma tampa interna oculta torna o recipiente difícil de ser aberto por crianças.

O Reconhecimento

Sobre o A' Design Award de Bronze

Beautiful Life Embalagem de Naftalina conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Beautiful Life Embalagem de Naftalina seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Beautiful Life Embalagem de Naftalina satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
Dimensões e Embalagem: Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height
Etiquetas: Packaging, China, Culture, Daily chemicals, Household, Mothball
Tecnologia de Produção: 8-color tinplate printing
Carving on paper
Gilding over paper
Desafio de Design: The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
Pesquisa: The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
Inspiração: Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
Duração do Projeto: The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
Fluxo de Operação: The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
Membros da Equipa: Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu
Créditos de Imagem: Shuwei Qi and Rijiang Wang, 2019.