Lidu Sorghum Baijiu Embalagem de Bebida Destilada por Wen Liu and Bo Zheng

O design Lidu Sorghum Baijiu Embalagem de Bebida Destilada por Wen Liu and Bo Zheng é um vencedor altamente estimado do prestigioso 2020 A' Design Award de Ferro na Categoria de Competição Design de Embalagem.

FerroEmbalagem· 2020

Lidu Sorghum Baijiu Embalagem de Bebida Destilada

por Wen Liu and Bo Zheng

Cliente: Shenzhen Oracle Creative Design Co., Ltd

Vencedor do A' Design Award de Ferro na Categoria Embalagem

18,031

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #89771

Ver no A' Design Award Comunicado de Imprensa Selo do Prémio

Cores

O Design

Sobre Lidu Sorghum Baijiu Embalagem de Bebida Destilada

Lidu Sorghum Baijiu é um projeto de embalagem para uma bebida destilada chinesa de sorgo. A garrafa é feita de vidro cristal com pintura por pulverização na cor verde, e os rótulos do corpo e do gargalo utilizam papel especial envelhecido. A tampa combina metal e plástico, enquanto a caixa externa é confeccionada em papel especial preto com padrões em dourado e preto. A embalagem mede 70 mm de comprimento, 70 mm de largura e 260 mm de altura. A forma baseia-se no protótipo original da garrafa e segue um estilo minimalista contemporâneo. A simplificação dos materiais reduz o desperdício e agrada ao gosto dos consumidores mais jovens.

O Reconhecimento

Sobre o A' Design Award de Ferro

Lidu Sorghum Baijiu Embalagem de Bebida Destilada conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Lidu Sorghum Baijiu Embalagem de Bebida Destilada seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Lidu Sorghum Baijiu Embalagem de Bebida Destilada merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Lidu Sorghum Baijiu's brewing techniques began in the Yuan Dynasty. The technology of Baijiu making has been included in the list of Jiangxi Intangible Cultural Heritage after five generations. The idea of design is based on the basic prototype of Lidu Sorghum Baijiu's bottle. The design of Lidu Sorghum Baijiu conveys a contemporary minimalist fashion visual language. Young Chinese consumers could easily accept this visual result of design.
Dimensões e Embalagem: The packaging size is 70mm in length, 70mm in width and 260mm.
Etiquetas: Baijiu, Baijiu packaging, Chinese, Consumer, Visual Language
Tecnologia de Produção: The bottle is made of crystal glass and sprayed with green. The bottle label and the neck label are made of old special paper. The pattern text of the bottle is black and gold. The cap is made of metal and plastic. The box is made of black special paper. The text and pattern are gold and black gold.
Desafio de Design: It is very difficult to change the cognitive awareness of the product packaging of consumers. The design requires a lot of researching and analyzing the current market for the propose of breakthrough a traditional Chinese liquor packaging design. According to a big data analysis report that consumers are becoming more and more fashionable. A lot of consumers prefer a modern and minimalist design style. The way of consumption is becoming more rational.
Pesquisa: In the age of high homogeneity of Chinese traditional liquor, the packaging design of Baijiu needs serious thinking on applying the visual language of Baijiu to distinguish similar products. The visual language of design should be accessible for consumers to understand. After analyzing the Baijiu market, it is found that consumers are not very familiar with Baijiu packaging. Thus it is important to apply an easy-to-understand visual language.
Inspiração: The design inspiration is from daily life discovery. There are many textures on the surface of the vase that is mainly to enhance the glass quality. Also, many items on the shelves seem to have a similar design style in the supermarket. Many famous brands would like to make a differentiation with minority brands, so they design a display rack for their own product and the result is more vivid and classy. Thus I applied these discovery elements into my design to present an ecologically harmonious image.
Duração do Projeto: The project began in October 2018 in Shenzhen, China, and completed in November 2018 in Shenzhen, China.
Fluxo de Operação: This work breaks through the packaging form of traditional Chinese liquor. It is very often to see a lot of Baijiu packaging is traditional design style in the Chinese market. Those packaging are not suitable for the aesthetics of young consumers. They are also not beneficial for the trend of recycling environmental protection. So it is necessary to simplify the materials and technologies of packaging in the design process. The way of consumption should return to the quality of the product itself, rather than the gorgeous packaging as it would lead to a waste of resources. My design intends to change the product packaging awareness of consumers and customers.
Membros da Equipa: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang
Créditos de Imagem: Image #1: Creator Wen Liu, Lidu Sorghum Baijiu, 2018
Image #1: Creator Bo Zheng, Lidu Sorghum Baijiu, 2018
Image #1: Creator Weijie Kang, Lidu Sorghum Baijiu, 2018