NYC Deal 99 Cent Store Identidade de Marca por Chi Hao Chang

O design NYC Deal 99 Cent Store Identidade de Marca por Chi Hao Chang é um vencedor altamente estimado do prestigioso 2020 A' Design Award de Bronze na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

BronzeGráfico· 2020

NYC Deal 99 Cent Store Identidade de Marca

por Chi Hao Chang

Cliente: School of Visual Arts

Vencedor do A' Design Award de Bronze na Categoria Gráfico

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Cores

O Design

Sobre NYC Deal 99 Cent Store Identidade de Marca

NYC Deal é uma identidade de marca criada para uma loja de 99 centavos em Nova York. A identidade se articula em torno de uma etiqueta de preço marcante, disposta em ângulo, que evoca o movimento oscilante das etiquetas que os clientes alcançam e seguram para poder ler. A etiqueta inclinada transforma o preço único de 99 centavos na mensagem mais evidente da marca. Os elementos de apoio remetem aos produtos vendidos na loja. Os materiais impressos utilizam impressão digital a laser, enquanto as sacolas, camisetas e outros itens têxteis empregam serigrafia, garantindo tintas duráveis.

O Reconhecimento

Sobre o A' Design Award de Bronze

NYC Deal 99 Cent Store Identidade de Marca conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que NYC Deal 99 Cent Store Identidade de Marca seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. NYC Deal 99 Cent Store Identidade de Marca satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: NYC Deal is a local 99 cents store in New York City. To rebrand this store, it is important to let people grasp the most distinctive attraction of the store, that everything is only priced at 99 cents. With this design, no one can ignore the bold and striking price tag. Moreover, the designer carefully captured the inviting dangling movement to the drive to stimulate potential customers to grab a hold of the moving price tag themselves.
Dimensões e Embalagem: The identity system will be used on various sizes, materials, platforms, which will not have a specific dimension.
Etiquetas: Branding, Graphic Design, Identity, Logo, Poster
Tecnologia de Produção: For the packages and stationaries of the brand, digital laser printing will be used on various related productions. For the tote bags, shirts, and any other products that will be printed on fabrics will use screen printing to make the inks durable.
Desafio de Design: The challenge was to design a clear but powerful logo for the brand. The logo should be able to grab ahold of eyeballs of pedestrians and inform them about the main attraction of the store. This was the problem he sought out to solve at the first place. In the process of designing, the designer also struggled to grapple with the existing design at hand and avoided being limited by it. Hence, he spent a lot of effort into balancing his own creative process while maintaining the original identity. The logo should, of course, be different, but people should also still be able to identify the brand from past experience.
Pesquisa: The type of research was conducted based on marketing and branding. The objective of the design is to make the brand more recognizable from other similar shops. Through competitor analysis, user research, and brand positioning strategy, the designer recognized that this kind of value shops make profits by selling bulks of products, instead of specialized sophisticated single items. Hence, it is critical for the brand to capture the attention of customers through branding. As a result, the logo was created to invite customers in with its dangling movement and simple statement, 99 cents.
Inspiração: The angle of the symbol was inspired by the dangling price tag. When customers try to see the price of an item, they usually need to reach for the dancing price tag and pause it for the read. The design captured this movement as the main feature of the logo, encapsulating the shopping experience in one graphic. As for supporting elements, some features of the products in the shops are included.
Duração do Projeto: The project started in November 2018 at the School of Visual Arts in New York City and was finished in April 2019.
Fluxo de Operação: The inspiration of the designer mostly comes from his careful observation of the surrounding environment in New York City. The designer has noticed how 99 cent stores can truly come handy when the budget is tight. As a result, he sought to improve the logo so people can understand its main feature more intuitively. First, he created the mood board by using the photos from the street to start sketching. After about fifty different trials, he finally decided on this distinctive and simple logo to grab attention from customers.