Winetime Seafood Embalagem por Olga Takhtarova

O design Winetime Seafood Embalagem por Olga Takhtarova é um vencedor altamente estimado do prestigioso 2020 A' Design Award de Platina na Categoria de Competição Design de Embalagem.

PlatinaEmbalagem· 2020

Winetime Seafood Embalagem

por Olga Takhtarova

Cliente: Sot B&d

Vencedor do A' Design Award de Platina na Categoria Embalagem

988,506

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #92361

Explorar Mais Ver no A' Design Award Comunicado de Imprensa Selo do Prémio

Cores

O Design

Sobre Winetime Seafood Embalagem

O design da embalagem da série Winetime Seafood deve demonstrar o frescor e a confiabilidade do produto, deve diferenciá-lo favoravelmente dos concorrentes, ser harmonioso e compreensível. As cores utilizadas (azul, branco e laranja) criam contraste, enfatizam elementos importantes e refletem o posicionamento da marca. O único conceito exclusivo desenvolvido distingue a série de outros fabricantes. A estratégia de informação visual permitiu identificar a variedade de produtos da série, e o uso de ilustrações em vez de fotos tornou a embalagem mais interessante.

O Reconhecimento

Sobre o A' Design Award de Platina

Winetime Seafood Embalagem conquistou o A' Design Award de Platina, um reconhecimento extremamente prestigiado atribuído a designs verdadeiramente excecionais, elegantes e magníficos. Os vencedores da Platina são maravilhas da criação, testemunhos dos limites da criatividade intelectual, e demonstram o profissionalismo inigualável e o génio dos seus designers. Espera-se que estes designs sejam as obras mais reconhecidas, que definem a estética de uma época, contribuem para o bem-estar da sociedade e fazem avançar as fronteiras da arte, da ciência, do design e da tecnologia. Winetime Seafood Embalagem exibe um nível transcendente de excelência e torna, sem sombra de dúvida, o mundo num lugar melhor graças às suas características vantajosas e valiosas. Winetime Seafood Embalagem é uma obra vencedora do A' Design Award de Platina que desperta desejos, inspira, entusiasma, delicia e faz nascer uma grande alegria.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The new design emphasizes all the advantages of the brand: the colors reflect the gastronomic nature of the product; unique style and well-arranged design emphasize the solid attentive attitude of the manufacturer to the product, which escalates loyalty to delicacies taste; the packaging looks bright, perceptible and does not require extra effort from the buyer while making a choice.
All this makes the product more attractive to consumers and helps to make a purchasing decision quicker.
Dimensões e Embalagem: boxes 100mm x 100 x 40mm, 150mm x 330mm x30mm, 350mm x 180mm x 50mm, 360mm x 100mm x60mm
Etiquetas: seafood, fish, frozen food, packaging, branding
Tecnologia de Produção: The designer decided that the Winetime Seafood packaging should demonstrate the reliability of the brand and convey the freshness of the products. For this, a single unique concept was developed, and the visual information strategy was used.

The entire series packaging is developed in a single unique style. This approach compiles the assortment under one brand and distinguishes the series Winetime Seafood from products of other manufacturers presented in retail chains.
Desafio de Design: The packaging had to convey the quality and reliability of the brand, inspire to buy. First of all, effective elements had to be discovered so that they tell about the taste and quality of the product, emphasize the attentive manufacturer’s attitude. And also the packaging had to be harmonious, understandable and not overloaded with the information. The second challenge was to create an emotional image that would appeal to the target audience and distinguish packaging from competitors.
Pesquisa: The designer considered the following key points. There is certain psychology of choosing colors in design — each color conveys an idea. Brightness and contrast attract attention. They are noticeable and improve the perception of information. For each item in the series special visual element was created: a picture and an inscription. The illustration helped to make the packaging more visually interesting and clear and arouse certain feelings among buyers.
Inspiração: Winetime Seafood is a new series of fish and other seafood products that combines more than 10 products: wild dorado, salmon, European bass, Nile perch, scallops, octopus, tiger shrimps, etc. The technology of shock (quick) freezing allows the products to preserve the structure, nutritional value, and maximum taste.
Duração do Projeto: Ukraine, Kyiv, the project began in December 2018 and ended in May 2019
Fluxo de Operação: In addition, each item of the series has its own separate visual element – an image and an inscription - which allows the buyer to understand easily what he or she has got: an octopus, perch, shrimp or other. This approach, on one hand, preserves the unity of brand perception, and on the other hand, makes a specific product search simpler. Three main brand colors chosen by the designer are deep blue - the color of the deep sea, bright orange - the company color, and pure white - a symbol of freshness. A sans serif font compliments the overall picture.
Créditos de Imagem: Imagines №1-5 are used images www.shutterstock.com
www.freepik.com