Hou Juice Embalagem de Suco por Leng Chen

O design Hou Juice Embalagem de Suco por Leng Chen é um vencedor altamente estimado do prestigioso 2020 A' Design Award de Ouro na Categoria de Competição Design de Embalagem.

OuroEmbalagem· 2020

Hou Juice Embalagem de Suco

por Leng Chen

Cliente: Pagoda

Vencedor do A' Design Award de Ouro na Categoria Embalagem

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Cores

O Design

Sobre Hou Juice Embalagem de Suco

Hou Juice é um projeto de embalagem para uma marca de sucos frescos. A garrafa mede 45 milímetros de diâmetro e 165 milímetros de altura. A garrafa plástica é revestida com uma película perolada e finalizada com acabamento fosco e impressão em cor especial. Ilustrações de macacos compõem o tema visual principal, sendo desenhada uma história distinta para cada sabor de fruta. O macaco é o símbolo da empresa de frutas responsável pela marca e representa vitalidade na cultura chinesa. O design busca expressar natureza, frescor e qualidade, além de construir confiança entre consumidores preocupados com a saúde.

O Reconhecimento

Sobre o A' Design Award de Ouro

Hou Juice Embalagem de Suco conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que Hou Juice Embalagem de Suco seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Hou Juice Embalagem de Suco cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Pagoda is China's largest fruit production.trade, retail as one of the fruit industry chain enterprises.Its recently- lauched brand HOU Juice focuses on providing fresh juice. so HOU juice endorses Pagoda in naming strategy, which is not only related to the symbol of Pagoda monkey.but also similar to the pronunciation of good Juice in cantonese.This product strives to convey the core value of Pagoda, both in manufacturing technology and packaging.
Dimensões e Embalagem: Diameter 45mm x Height 165mm
Etiquetas: juice, packaging, branding, drink, beverages，
Tecnologia de Produção: The plastic bottle is made of pearlescent film with frosting and spot color printing technology.
Desafio de Design: The biggest obstacle to the launch of fruit juice is consumer Questioning the source of fruit.Our team undertakes the mission of art direction.With Pagoda as quality guarantee, we believe that through innovative visual creativity and brand strategy, from nice packaging to tastes good, we can meet consumers' demand for high-quality fruit juice and give consumers a more reliable sense of brand trust.
Pesquisa: The urban middle class with health needs is our core audience.They pay more attention to the quality of life and the feeling of packaging.therefore this product not only focues on the design of it's own craft but also focuses on the design of its own craft, but also focuses on the inheritance of culture.The monkey.is not only the super symbol of the Pagoda brand but also one of the Chinese zodiac signs which has been regarded as a symbol of auspiciousness and vitality since ancient times.so we decided to use this element to show originality and enhance the brand's cultural identity.
Inspiração: We believe that visual recognition and art direction can give consumers a more reliable sense of brand trust, and create a juice brand with a sense of trust and recognition in China.Monkey.the iconic symbol of it's parent brand Pagoda fruit, customizes the theme story according to the characteristics of each fruit juice, and presents the natural to one pattern creative style through the form of illustration, which better interprets the concept of nature and freshness of fruit juice brand.
Duração do Projeto: The project started on March 20,2018 and completed on May 28,2018.The design was completed in Shenzhen.
Fluxo de Operação: Nowadays, the beverage market is constantly developing, and safe and healthy fruit juice beverage is the first choice of consumers.Good fruit Juice comes from good fruit. HOU Juice inherits the concept of healthy,natural and high quality of its parent brand Pagoda from brand naming and overall visual expression,and creates a unique brand image.The creative style of returning to nature and vitality with rich illustrations makes it deeply rooted in people's heart.
Membros da Equipa: Design Director:Chen Leng
Designer:Li Yin
Illustrator:Anna rudak
Créditos de Imagem: Image #1: designer Leng Chen, Variations, 2019.
Image #2: designer Yin Li, Variations, 2019.
Image #3: designer Yin Li, Variations, 2019.
Image #4: designer Leng Chen, Variations, 2019.
Image #5: designer Leng Chen, Variations, 2019.