Hazuto Cortar E Servir Tábua por Tom Chan and Melanie Man

O design Hazuto Cortar E Servir Tábua por Tom Chan and Melanie Man é um vencedor altamente estimado do prestigioso 2020 A' Design Award de Bronze na Categoria de Competição Design de Formas de Forno, Louça, Copos e Panelas.

BronzeUtensílios de Cozinha· 2020

Hazuto Cortar E Servir Tábua

por Tom Chan and Melanie Man

Cliente: Hazuto

Vencedor do A' Design Award de Bronze na Categoria Utensílios de Cozinha

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Cores

O Design

Sobre Hazuto Cortar E Servir Tábua

Hazuto é uma nova estética no espaço onipresente da placa da cozinha. Uma borda de metal escovado une a placa, protegendo-a de entortar, rachar, bater e cair. A combinação metal-madeira é uma experiência tátil nova e agradável. O calor da madeira contrasta com a estrutura austera de aço inoxidável. Os parafusos são caracteristicamente colocados para completar uma sensibilidade industrial. Um espaço de canto negativo forma um gancho prático. A forma singular é preservada, sem distrações ou acréscimos desnecessários. O resultado é uma forma eficiente, limpa e em dois tons que é tão atraente quanto ergonômica.

O Reconhecimento

Sobre o A' Design Award de Bronze

Hazuto Cortar E Servir Tábua conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Hazuto Cortar E Servir Tábua seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Hazuto Cortar E Servir Tábua satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Wood boards with metal elements or handles are not new. But fit a one-piece steel rim around it, create a corner nook, and you have an on-trend package that works as well as it looks. The aesthetic differentiators here are efficiency and form. No separate handle to disrupt the singular rectangular flow. Functionally, the rim prolongs warping. Knocks and drops are insulated. The austere stainless steel rim contrasts with the warm wood. The screws are characteristically placed to complete an industrial sensibility, communicating sturdiness. This two-tone form is clean and eye catching.
Dimensões e Embalagem: 230 x 14 x 325 mm
Width mm x Depth mm x Height mm
Etiquetas: kitchen, cutting, serving, board, wood, hazuto
Tecnologia de Produção: Black Walnut is selected for the wood type, due to its perfectly moderate hardness (Janka index 1010) that doesn't dull knives nor easily dent. A rich dark colour elevates the board beyond your everyday bamboo board. Edges are carefully rounded for durability and handling comfort. Food-grade 304 stainless steel is used for the rims and screws, to be long lasting and corrosion resistant. The rim has been brushed and polished multiple times, achieving a brushed effect that renders any welds miraculously invisible.
Desafio de Design: The concept simplicity and execution are the most challenging parts.
It was not easy to fit the metal rim to be in full contact with the board, especially the corners. Our benchmark was always to have the rim in one continuous piece, as a demonstration of workmanship. We spent a long time testing options to ensure welding spot is invisible. Of many, only one metalworking supplier achieved our satisfaction.
The market variety is a benefit (for research) and a difficulty (to be original). To excite users in an over-saturated category is hard, but our design was readily accepted by our testers.
Pesquisa: Research: Online channels (e.g amazon, hktvmall), social media channels, industry reports.
Methodologies: Product Value radar chart, Aesthetic mapping, competitive analysis, small focus group meetings.
Impact on design: size to be small for space-conscious urban kitchens, but big enough for needs of small family. Material to be decorative and high performance (hardness, shape stability). Market analysis suggested to consider gifting, serving, decorating functions as well as everyday cutting. Warping is common issue so the screw locations are chosen to delay warping.
Inspiração: I was partly inspired by the endless technology product varieties that seemed to encompass us now. I am drawn to some of their use of contrasting metallic elements, to bold visual results. The concept culminated from a daydreaming moment, where I thought a chopping board bound by a metal rim could look engaging and robust. Coming from a metal works background myself helped inform the rim specs. Deep dive into online retailers and industry reports gave us user expectations and trends. We ended up prototyping different materials, adjusting dimensions and features before we were happy.
Duração do Projeto: Project started in October 2019, with final design completed by December 2019 and first batch samples made by 2020 January.
Fluxo de Operação: No instruction manuals need to be included for the endless uses of this versatile board! Hazuto board can be used for everyday cutting, or for serving bread, cheese, salad, fruits, steak. On display, it can be hung up or used as a table condiment tray for complementing most atmospheres.
Patentes: Design registration pending in Hong Kong and China.
Trademark registration pending in HK and China.
Membros da Equipa: Tom Chan
Melanie Man