Gan Song Identidade Visual de Marca por Biwei Zhu

O design Gan Song Identidade Visual de Marca por Biwei Zhu é um vencedor altamente estimado do prestigioso 2020 A' Design Award de Bronze na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

BronzeGráfico· 2020

Gan Song Identidade Visual de Marca

por Biwei Zhu

Cliente: Gan Song

Vencedor do A' Design Award de Bronze na Categoria Gráfico

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Cores

O Design

Sobre Gan Song Identidade Visual de Marca

Gan Song é uma identidade visual de marca criada para uma marca de produtos especiais da região de Mayang, na China. O design é inspirado na paisagem local e na cultura Miao. Linhas finas de espessuras variadas formam o contorno das montanhas e do rio Jinjiang. Uma menina sorridente em traje Miao representa a colheita e a esperança. A identidade é aplicada em folhetos, cartões, envelopes, embalagens e publicidade exterior, com impressão em foil, relevo, corte a laser e douração. Todos os padrões são vetorizados, de modo que a identidade pode ser impressa em qualquer tamanho.

O Reconhecimento

Sobre o A' Design Award de Bronze

Gan Song Identidade Visual de Marca conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Gan Song Identidade Visual de Marca seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Gan Song Identidade Visual de Marca satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The visual image of Gansong brand is designed based on the cultural characteristics and image of Mayang area.The conception of Gansong brand culture originates from the scenery of Mayang area and the figure image of Miao girls. In Mayang, there is a river called Jinjiang River, with clear water and green mountains on both sides. The combination of mountains and water gives birth to the most wonderful landscape of nature. This soil and water is rich in selenium based mineral elements, which is not only beneficial to health, but also makes the long-term fruit fragrance along the Jinjiang River. Therefore, this river is also known as the mother river, and this area is also known as the hometown of longevity. The main vision of Gansong's brand image is to depict the mountain and river of Mayang with the original shape of Jinjiang River and the line arrangement, and to show the harvest and hope with the smiling image of a girl with Miao characteristics. We can better promote the sales of commercial mode and promote local national culture through specialty brands.
Dimensões e Embalagem: This visual image design is suitable for all sizes of printed products, such as cards, brochures, envelopes, packaging and advertisements, while accurately conveying the brand vision. All patterns are vectorized, and the colors have been calculated for an identical yield for diffirent print with the different variations.
Etiquetas: GanSong, Brand, Visual Design, Graphic Design, Culture, Illustrator
Tecnologia de Produção: The whole set of visual image is applied to brochures, cards, envelopes, packages, outdoor advertisements, etc. Foil and embossing printing, laser cutting, gilding and so on are used in the process.
Desafio de Design: The main challenge is to design an accurate and reasonable visual image to reflect the core concept of local culture. The image of mountain and water seems simple, but in fact, it contains rich changes in lines. These textures are unified in the dark tone and have the effect of concave and convex through the processing of embossing printing. At the same time, the design of all these images is vectorization, which is convenient for processing and making in various situations.
Pesquisa: The difference between the created brand and other brands is that the product is packaged on the basis of regional culture as a visual creation, which makes the product more humanistic. We believe it is more suitable for the market.
Inspiração: Gansong brand is a specialty brand of Mayang. Its visual image design is inspired by the geomorphic characteristics and Miao culture of Mayang area in China. We use fine and varied lines to combine the ups and downs of mountains to capture the characteristics of selenium rich regions, and describe the local cultural spirit promoted by the image of Miao girls. "Gan song" literally means praising landscape and life.
Duração do Projeto: The project started and finished in 2019 in Changsha City,China
Fluxo de Operação: The visual image of Gansong brand is based on the regional culture of Mayang. This set of visual images has been applied to brochures, packaging, advertisements, card postcards, etc. Early concept is the focus of the project, because it is necessary to properly express the image of the region. We hope to promote the local culture through the design with human feelings, and to a certain extent, to promote the local commercial operation.
Patentes: Copyrights belong to Wilbur Studio/Gan Song, 2019.
Membros da Equipa: Design Director：Biwei Zhu
Executive director:Xiang Liu
Illustrator：Xiujuan Tan
Copywriter：Wei Liu
Support company：Han brand.
Créditos de Imagem: Wilbur Studio