DokHaeTok Marca de Compreensão de Leitura por Jaehun Kim

O design DokHaeTok Marca de Compreensão de Leitura por Jaehun Kim é um vencedor altamente estimado do prestigioso 2020 A' Design Award de Ferro na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

FerroGráfico· 2020

DokHaeTok Marca de Compreensão de Leitura

por Jaehun Kim

Cliente: Visang

Vencedor do A' Design Award de Ferro na Categoria Gráfico

14,810

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #99197

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Cores

O Design

Sobre DokHaeTok Marca de Compreensão de Leitura

DokHaeTok é uma marca de compreensão de leitura para crianças que combina livros impressos com um aplicativo móvel. O conjunto de livros é dividido em cinco livros temáticos finos, e cada livro temático pode ser lido em uma semana. As perguntas são dispostas nas páginas dentro de formas de bolha, de modo que a leitura é praticada no formato de um quiz simples. O aplicativo oferece quizzes, níveis progressivos e um chatbot que responde às perguntas das crianças. Um jogo de cubos e materiais escolares, como cadernos de estudo, também fazem parte da marca. O objetivo é desenvolver hábitos de leitura de maneira prazerosa.

O Reconhecimento

Sobre o A' Design Award de Ferro

DokHaeTok Marca de Compreensão de Leitura conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que DokHaeTok Marca de Compreensão de Leitura seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, DokHaeTok Marca de Compreensão de Leitura merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: DokHaeTok is a reading comprehension brand that provides an exciting learning experience through a variety of media. Children can read various stories in theme books and use an app to solve quizzes. The app's chatbot helps children answer questions. Also, they can use a variety of DokHaeTok's supplies, such as a study note. To encourage continued learning, pages in books consist of various variations, and the app is designed to help children feel a sense of achievement through level-up.
Dimensões e Embalagem: The dimension of DokHaeTok is 225mm x 300mm x 13mm and it is printed with harmless far-infrared ink. For safety, the corners are cut in a round shape. Different age levels have different cover design colors of distinguishing; tooling and epoxy resin are used in the post-processing stage. Off-query technology was used to bind five books into one. The app is supported by IOS and Android, and its chatbot feature allows users to conveniently request information and receive answers.
Etiquetas: Reading Comprehension, korean, DokHaeTok, children
Tecnologia de Produção: DokHaeTok has many fun features helping learners build reading habits. First, one thin theme book can be read in a week for learners to feel a sense of achievement. We used bookbinding technology to bind five thin, torn books into one. Second, harmless far infrared ink, tooling and epoxy resin are used for children's safety. The app, like children's games, is used with books. And we implemented an interactive chatbot system in the app to communicate directly with children.
Desafio de Design: An important goal of the DokHeaTok Project is to build continued learning habits for students who do not enjoy reading. For this, the project was designed with easy and familiar topics, a playful learning layout that's fun to use, simple quizzes for self-checking, and an app like game. DokHeaTok gives children familiar with videos like YouTube to be confident in reading in a fun and easy way.
Pesquisa: When children begin to watch more videos than they read books, their reading comprehension skills are declining. The DokHeaTok team surveyed 679 people on reading skills and found that 76 percent of people read books with creative themes to help them learn the language. The result means that children are having trouble reading and are trying to improve their reading skills. That's why we created a brand called DokHeaTok to help children read and improve their reading skills.
Inspiração: We designed the brand experience to link reading with enjoyment. First, the book is divided into five thin theme books. The cover is designed to link this feature to the image of the can open. Second, we use a bubble-like feature that contains questions that are freely placed on the page. Kids can learn to read as easily and simply as taking a quiz. Lastly, the app is designed to help kids feel reading is fun. In this way, DokHaeTok wanted children to naturally enjoy reading at all times.
Duração do Projeto: DokHeaTok project is conducted in Seoul, Korea. We have developed education brands to enhance reading skills from July 2019 to December 2019.
Fluxo de Operação: DokHaeTok is a brand that increases reading ability through books, apps and a cube game. The book has a variety of pages with interesting themes that provide cartoons, illustrations and text content. The guide book provides a cube set for children to play question games. Children can use the app to solve quizzes and ask questions. We also used brand images to create a variety of school supplies for children to use. DokHaeTok has always tried to create a brand where children can enjoy reading.
Membros da Equipa: Creative Designer : Ryeoeun Jung,
Designer : Jisu Kim
Créditos de Imagem: Visang Creative Design Lab, 2019