Youjia Gu nisqap Yic Barbecue Market Rikcharisqa Identidad diseñon

Youjia Gu nisqap Yic Barbecue Market Rikcharisqa Identidad diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2020 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiShuyu· 2020

Yic Barbecue Market Rikcharisqa Identidad

Youjia Gu rurasqa

Mañakuq: MET Creative Brand

Shuyu T'aqapi A' Design Award Burunsi Premiu Atipaq

10,351

Taripasqa Premio Atipaq

#100459 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Yic Barbecue Market Rikcharisqa Identidad nisqamanta

Yic Barbecue Market nisqaqa huk barbecue mikhuna wasipaq rikcharisqa identidad ruwasqam kachkan. Kay identidadqa kankasqan uyariyninmanta rurasqam, "Zila" nispa rimasqa, marca huchuy simiyoqta hinallataq mast'ariq qillqa sistematapas ruwan. Huk uchuy aycha mikhuq unancha, "Zila beast" sutiyoq, marca uywan hina kachkan, munaycha uyayoq hinallataq kichasqa simiyoq. Muyuriq figurakuna, ch'aska hinallataq millwa muyu hina, planetakunata hinallataq hawa pachata rikuchin, kankay planeta yuyayta yanapaspa. Q'illu ch'aki hinallataq q'umir-anqas llimp'ikuna identidadman pukllay hinallataq moda kaqta churan. Kay identidadqa 280 metro kuadrado ukhu wasipi churasqam kachkan.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Yic Barbecue Market Rikcharisqa Identidad A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Yic Barbecue Market Rikcharisqa Identidad sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Yic Barbecue Market Rikcharisqa Identidad mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic BBQ Market. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur IP trend shop.
Tupukuna & P'istuy: The project covers a total of 280 square meters. The concept of "barbecue planet" is created through planet, space, aerospace and other elements in space to give consumers immersive real sensory experience.
Etiquetakuna: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Barbecue, Planet Space Station
Ruway Tecnología: The design of Yic BBQ Market starts from the auditory part of the five senses experience, and extracts the sound of barbecue as the main line throughout the brand and the basis of the construction of copywriting system. Designers hope to use the voice heard in the process of "Zila" consumer experience as the starting point of their design to build the auditory experience of the whole scene.
Diseño Sasachakuy: If the brand wants to reach the consumers' heart accurately, it needs a spokesperson who takes IP as the carrier and speaks out. Barbecue is about the pleasure of eating meat, so the designers have designed Zila beast, a small monster image of eating meat. Its appearance is cute, with an opening mouth indicates its identity is a carnivore.
T'aqwiy: When hearing the sound like "Zila" everyone can think of Yic Barbecue Market. This is not only the sound of grilled meat, but also the sound of heartbeats. Therefore, the brand's slogan "love is Zila Zila" describes the common points of love and barbecue. In this direction, through a series of copywriting system to create close to the emotional needs and psychology of female consumers.
Kallpachay: Yic BBQ Market focuses on the female groups who love to eat, play and have a passion for life, it strives to satisfy new and interesting user experiences and enjoy high cost-effective enjoyment, creating a lovely and fashionable "barbecue planet" theme interactive IP restaurant.
Llamk'ay Pacha: The project started in October 2018 in Suqian and finished in December 2018 in Suqian.
Purichiy Puriy: On the touch line of in store consumption, designers have also created an eye-catching space sense IP punch point, as well as an open file area, implanting interesting copywriting, such as "the beauty of under the moon is unparalleled, eating meat tonight is not fat" and other emotional interactions with consumers.
Patentekuna: Copyrights belong to Youjia Gu, 2018
Huñu Runakuna: Youjia Gu
Yun Liu
Siyu Xu
Lei Chen
Yuting Wang
Xin Wei
Siq'i Hayñikuna: Image #1: Photographer MET Creative Brand, Yic, 2018.
Image #2: Photographer MET Creative Brand, Yic, 2018.
Image #3: Photographer MET Creative Brand, Yic, 2018.
Image #4: Photographer MET Creative Brand, Yic, 2018.
Image #5: Photographer MET Creative Brand, Yic, 2018.