Hong Kong Trade Development Council nisqap Neon Nights Primary Function: Ranti-rantiy Feria Wakichiqpa K'iti diseñon

Hong Kong Trade Development Council nisqap Neon Nights Primary Function: Ranti-rantiy Feria Wakichiqpa K'iti diseñonqa Raymi Kamay Atipanakuy T'aqapi 2021 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiRaymi· 2021

Neon Nights Primary Function: Ranti-rantiy Feria Wakichiqpa K'iti

Hong Kong Trade Development Council rurasqa

Mañakuq: Hong Kong Trade Development Council

Raymi T'aqapi A' Design Award Qullqi Premiu Atipaq

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Llinphikuna

Diseñomanta

Neon Nights Primary Function: Ranti-rantiy Feria Wakichiqpa K'iti nisqamanta

Neon Nights nisqaqa huk raymi wakichiymi, Hong Kong llaqtapi p'acha ranti-rantiy feriapaq ruwasqa. Kay yuyayqa kunan p'acha tullpu puririyninkunatam huñun ñawpaq Hong Kong neon calle unanchakunawan. Kimsa k'itikunam kamachikurqan. Huk chaskiy churakuymi raymi wasi hatun punkupi sayan. Rikuchiy wasip yaykunanpas kaqlla ruwayta chaskirqan. Wasi ukhupim, 300 metro cuadrado achka ruwaykuna k'itiqa p'acha rikuchiykunata, yachachiykunatawan mana kamachisqa tinkuykunatawan chaskin. Metal k'aspikuna kuchusqa siqikunayuq, qhipa k'anchayniyuq tullpu panelkuna, neon rikch'ay unanchakunawanmi kallpasapa rikch'ayta ruwan.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Neon Nights Primary Function: Ranti-rantiy Feria Wakichiqpa K'iti A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Neon Nights Primary Function: Ranti-rantiy Feria Wakichiqpa K'iti ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Neon Nights Primary Function: Ranti-rantiy Feria Wakichiqpa K'iti achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: A thematic concept called Neon Nights was used to uplift the image of the 2019 HK Fashion Week from a sourcing fair into a marketing show. Three areas were provided, first a welcome installation at the venue main entrance, then the entry treatment of the exhibition hall. Lastly, inside of the hall a 300m2 multifunctional space dedicated for fashion shows, seminars and informal meetings activities to occurred was built.
Tupukuna & P'istuy: For the welcome installation (25m2 x 5m high) and main entry treatment, metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets were used as backdrops. Along with LED signages, digital stickers biodegradable carpet and dressed mannequins complete the set. For the multifunctional space (300m2 x 5m high), the same materials and finishes for the first 2 installations were used. The main stage backdrop contained a (2m x 3.5m) LED screen.
Etiquetakuna: Trade Fair, Hong Kong, Neon Nights, Signboards, Installation, Fashion, Exhibition, HKTDC, Show
Ruway Tecnología: All 3 areas, the welcome installation, the hall main entry and multifunctional space were made with metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets. Neon signages made from LED light strip, digital stickers, biodegradable carpet and dressed mannequins complete the set. Inside the hall, a 300m2 multifunctional area, a 2.5m x 5m LED screen with 2 three-tiered wooden seating modules with fabric cushions were added.
Diseño Sasachakuy: The most challenging part was finding a design concept that could transform the perception of this annual fashion trade fair into a marketing show. After being inspired by the uniqueness of Hong Kong street signboards and vintage shop fronts, a core concept began to develop. With a low budget and short onsite move in period of 3 days, a simple, refreshing and effective approach was required to make the organiser’s area different from previous designs.
T'aqwiy: Working with the latest fashion trends forecast company, we developed a new concept by depicting elements of Hong Kong famous night time neon signboards that are still visible in old parts of the city. A modernised version was created with the prescribed fashion industry forecast colours. With a limited budget, a simple and vibrant solution was offered to uplift the image of this trade fair. Henceforth, the design concept of Neon Nights came to life.
Kallpachay: The Neon Nights concept was inspired by Hong Kong renowned neon signboards. A modernistic interpretation was used to uplift the fair’s image. Adding to this, the latest colours trends of the fashion industry had to be integrated into our design. Bespoke metal frames with die cut patterns reminiscent of vintage shop fronts of Hong Kong interlaced with opaque colored panels and faux neon signs was used to produce a cool and vibrant aesthetic effect.
Llamk'ay Pacha: The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai Hong Kong and the event ran for 4 days starting from the 8th - 11th of July 2019.
Purichiy Puriy: The flow was important, and both the welcome installation and entry treatment was created to visually heighten the visitors first impression of the Neon Night concept. Once inside the hall, the attendees can easily locate and recognise the central multi functional space as it carries through the concept theme. The design work was a transformative contribution in uplifting the overall image of this fashion trade fair.
Patentekuna: Copyrights belong to Hong Kong Trade Development Council, 2019
Huñu Runakuna: Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Elite Wong
Siq'i Hayñikuna: Hong Kong Trade Development Council