Mengchao Wu, Hao Li and Sijia Zhang nisqap Meet Rebrand Marka kamachiy diseñon

Mengchao Wu, Hao Li and Sijia Zhang nisqap Meet Rebrand Marka kamachiy diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2021 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiShuyu· 2021

Meet Rebrand Marka kamachiy

Mengchao Wu, Hao Li and Sijia Zhang rurasqa

Mañakuq: Meet

Shuyu T'aqapi A' Design Award Qullqi Premiu Atipaq

42,973

Taripasqa Premio Atipaq

#115712 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Meet Rebrand Marka kamachiy nisqamanta

Meet nisqaqa koreano aycha k'anchana mikhuna wasiymi maqt'akunapaq rurasqa. Mengchao, Hao, Sijia sutiyuqkunaman clientepa mañakuyninqa karqan arte pusayta chaymanta rikuy kamachiy ruwayta, kallpawan marka rikch'ayta rikuchinapaq chaymanta imaymana aychakuna kallpachanapaq. K'anchana patapi aychakunaq rikch'ayninkunaqa kikinmanta geometría nisqa rikch'aykunata rikuchinku. Kay yuyaywan paykunaqa chayarqanku hatun yuyay tiyapuman, t'inkuchispa imaymana aychakuna, quchamanta mikhuy chaymanta yura mikhuykunata sapanka geometría rikch'aykunawan. Imaymana rikch'ay huñunakuykuna chaymanta llimpikuna qunmi kay geometría rikch'aykunaman pukllay hina, q'uñi qhipaq llamk'ayta.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Meet Rebrand Marka kamachiy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Meet Rebrand Marka kamachiy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Meet Rebrand Marka kamachiy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Meet is a Korean barbecue restaurant targeting young people. Our commission is to create an art direction and visual identity to express the vivid brand image and promote the various meats.
Tupukuna & P'istuy: Business card: 88.9mm by 50.8mm
Punch card: 20mm by 260mm
Menu:215.9mm by 289.56mm; 107.95mm by 289.56nn
Various sticker sizes
Etiquetakuna: Branding, Graphic Design, Visual Identity, BBQ, Food
Ruway Tecnología: Adobe suite, Video Production, Printing, Package Design
Diseño Sasachakuy: How to turn the strong emotional/physical feeling we get from bbq into a consistent but flexible visual language.
T'aqwiy: Our research included 3 parts

1. Communications with the client.

2. Feeling research. we ate a lot of bbq(lol) to immerse ourselves in the emotion which bbq can directly convey. Moodboard is the result of this part. in the moodboard.

3. visual research.
Kallpachay: The shapes of meats on the grill naturally present geometries, beef tongue as circle, pork neck as rounded rectangle, and beef rolls as cylinder. This idea leads us to the milestone of our concept, connecting different meats, seafoods and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch. We also take advantage of the most basic graphical element - grid, to represent grills, which is unexpected but also reasonable.
Llamk'ay Pacha: 3 mouths
Executed in NYC and shanghai
Purichiy Puriy: This project started with a conversation with the client. Through the conversation, we find out the ethos of the brand. Through further conversation and research, we gathered more information about the tone and language of Meet. Base on that, we developed the look and feel for Meet. Then, we apply this visual language to applications around this brand.
Huñu Runakuna: Mengchao Wu
Hao Li
Sijia Zhang
Siq'i Hayñikuna: Art Direction: Formoj
Graphic Design: Mengchao Wu & Hao Li & Sijia Zhang
Animation: Hao Li