Plus X nisqap Krafton Primary Function: Marka Rikuchiy Ruray diseñon

Plus X nisqap Krafton Primary Function: Marka Rikuchiy Ruray diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2021 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiShuyu· 2021

Krafton Primary Function: Marka Rikuchiy Ruray

Plus X rurasqa

Mañakuq: Krafton

Shuyu T'aqapi A' Design Award Qullqi Premiu Atipaq

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Taripasqa Premio Atipaq

#115949 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Krafton Primary Function: Marka Rikuchiy Ruray nisqamanta

Book Text: Krafton nisqaqa huk marka rikuchiy rurayllam, huk pukllana wiñachiy studiokuna huñunapaq ruwasqa. Logo ruray kamachiynin sapa allianza markapa sapan kaynintapas, chaymanta huñupa hukllawasqa kayninpas rikuchin. Kay rurayqa Chawpi Pachakunapi huk craft guild nisqamanta crest nisqamantam yuyaymanasqa, chaymanta escudo hina rikchakuq marcontam kimray kayninpi apachikun. Kikin crest rikchakuyllam llapa allianza markakunapi churakun, akllasqa llimphikunawantaqmi sapaqchachikun. Logokuna, llimphikuna, qillqana rikchakuykuna, hinaspa allin rikuchiykunaqa tukuy laya llamkanakunapim apachikun: negocio tarjetakunapi, formakunapi, iconokunapi, hinaspa rimarichiykunapi.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Krafton Primary Function: Marka Rikuchiy Ruray A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Krafton Primary Function: Marka Rikuchiy Ruray ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Krafton Primary Function: Marka Rikuchiy Ruray achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand to reestablish the brand architecture. This highlights the IP products provided by Krafton to enable investors and the public to easily access them and modularizes them for the improvement of management efficiency against issues.
Tupukuna & P'istuy: Application
It is designed in various ways by applying the formative characteristics of the symbol. With soft semigloss or matte materials, a heavy and solid feeling is provided. e.g., business cards, forms, USBs, cups, calendars, wappens, etc.
Etiquetakuna: Game Union, Ungravity, Maximizing The Creative, Diversity In Unity, Pure Challenge
Ruway Tecnología: 1. Brand Value Platform
Krafton's essence is defined as UNGRAVITY.

2. Visual Identity and Brand Design Element Development
Krafton's brand identity is expressed by visualizing a shield-shaped frame, which is the basic form of a guild crest.

3. Brand Experience Design
From all touchpoints, key visual assets such as logos, colors, typefaces, and key visuals are used in the right places to provide Krafton's differentiated brand experiences.
Diseño Sasachakuy: It was difficult to establish a logo design system that could express both the uniqueness of each of Krafton's associated brands and the consistency of the group’s brand. However, with the goal of expressing the value of “independence and cooperation” pursued by Krafton, we have built a design system that simultaneously shows the integrated image of the group brand and the unique image of each union company.
T'aqwiy: Through internal interviews, it is found that the “hole” of the existing verbal asset has a negative impression in English-speaking countries. Thus, we thought that the association was a major risk to the company’s goal to enter global markets. In addition, research on the corporate structure of an alliance of diverse development studios and the characteristics, philosophy, direction of the alliance were conducted. Through this process, Krafton was created as a new name.
Kallpachay: Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand after being inspired by the crest of the Craft Guild of the Middle Ages.
Llamk'ay Pacha: The project proceeded for 9 months in Seoul, South Korea.
Purichiy Puriy: The shield-shaped frame indicates “the symbol of a guild in the Middle Ages.” The use of the frame can convey Krafton's brand identity, which is like a guild of game development with various game developers, so that it is easy to expand the meaning and that it can be used in all touchpoints such as forms, icons, and advertisements.
Patentekuna: Copyrights belong to Plus X Co.
Huñu Runakuna: Plus X Creative Director: Myungsup Shin
Plus X Creative Director: Sabum Byun
Plus X Creative Director: Jangsoon Choe
BX Strategist: Jisu Kim
BX Strategist: Bohyun Kook
BX Strategist: Minho Jang
BX Designer: Wonsik Joo
BX Designer: Suji Choi
BX Designer: Jihoon Noh
BX Designer: Hyunmin Han
UX Designer: Yoojin Jeon
UX Designer: Dongbeen Choi
UI Designer: Kiwon Jang
UI Designer: Chulhee Kim
UI Designer: Hyungyu lee
UI Interaction Designer: Chulhee Kim
Developer: Gmo Song
Developer: Jeonghyuck Won
Developer: Mira Jung
Developer: Minju Kim
Brand Movie designer: Wonsik Joo
Brand Movie designer: Kwangmyung Lim
Siq'i Hayñikuna: Plus X