Paul Meeuwsen nisqap Beat Coffee Marka Kikinchana Diseño diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2021 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.
BurunsiShuyu· 2021
Beat Coffee Marka Kikinchana Diseño
Paul Meeuwsen rurasqa
Mañakuq: Beat Coffee
Shuyu T'aqapi A' Design Award Burunsi Premiu Atipaq
Taripasqa Premio Atipaq
#119537 nisqapaq Premio Kayninta TaripayDiseñomanta
Beat Coffee Marka Kikinchana Diseño nisqamanta
Beat Coffee nisqaqa huk kafe empresapaq marka kikinchana hinaspa envoltura diseñom kan. Kay musuqyachiyqa qallarirqan mercado yachaywan, competidorkuna qhawariywan, hinaspa clientekunapa willakuyninkunawan, kaykunam marka estrategiata hinaspa churakuyninta rurarqan. Kay churakuyqa "Serious Fun Coffee" nisqa siq'ipi rikhurin, kaymi rimaypa tonota churan hinaspa asikuyta, takiyta, kafewanpas tinkichin. Empresa dueñopa rimayninmi marka señalta kawsachimun. Kaqllataq yuyaymi kafe wayaqapi apachikun, chaymi realidad aumentadawan kuyuchisqa kan. Munasqanmi ch'uya, cliente-pi churasqa hinaspa pukllayniyuq markata rurayqa kan.
Riqsichiy
A' Design Award Burunsi Premiu nisqamanta
Beat Coffee Marka Kikinchana Diseño A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Beat Coffee Marka Kikinchana Diseño sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Beat Coffee Marka Kikinchana Diseño mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.
Diseño Qhipanpi
Prensa Kit
Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.
- Sapaq Kayninkunamanta
- The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
- Tupukuna & P'istuy
- Coffee bag printed,
- Etiquetakuna
- brand, print, animation, audio design, social media
- Ruway Tecnología
- Augmented Reality
- Diseño Sasachakuy
- To create a customer focused fun brand clarity that was also in line with the principals that the company held.
- T'aqwiy
- A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
- Kallpachay
- The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
- Llamk'ay Pacha
- 3-6 months
- Purichiy Puriy
- We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
- Huñu Runakuna
- Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey
Auspiciasqa
Designers.org nisqamanta Aswan Karuman T'aqwiy
Avisokunata qhawachiq yanapaqniykukunamanta productokunata, serviciokunatawan riqsiy.
Astawan T'aqwiy
Tinkisqa Diseñokuna
Kikin categoríamanta premioyuq diseñokunata t'aqwiy, allin kayninman hina akllasqa.