Ruis Vargas nisqap Chez Vous Ruray: Marka Rikch'ay diseñon

Ruis Vargas nisqap Chez Vous Ruray: Marka Rikch'ay diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2021 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiShuyu· 2021

Chez Vous Ruray: Marka Rikch'ay

Ruis Vargas rurasqa

Mañakuq: Laika

Shuyu T'aqapi A' Design Award Qullqi Premiu Atipaq

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Taripasqa Premio Atipaq

#120238 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Chez Vous Ruray: Marka Rikch'ay nisqamanta

Chez Vous nisqaqa huk rikch'ay riqsichiymi, Sao Paulo llaqtapi, Brasil suyupi kaq Belgamanta mikhuna wasipaq ruwasqa. Kay riqsichiyqa Belgamanta unanchakunatam musuqmanta rikch'achin, Magritte, Manneken Pis, para hinallataq ñawpa papa thiqtikuna hina, huk pisilla siq'iy laya nisqawan. Pisi qillqakunapiqa Belgamanta rimay t'ikraykuna kanmi, chaymi siq'i tantachaykunaman asikuy hina yapan. Kay riqsichiytaqa mikhuna listakunaman, panwakunaman, panilkunaman, wanquykunaman hinallataq p'achakunaman churakun, chaymi mikhuna wasiman rikch'ay hukchakuyta qun. Mikhuna listakunata hinallataq panwakunataqa offset nisqapi CMYK llimphikunawanmi llut'akun, p'achakunataqmi dijital nisqapi llut'akun.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Chez Vous Ruray: Marka Rikch'ay A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Chez Vous Ruray: Marka Rikch'ay ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Chez Vous Ruray: Marka Rikch'ay achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The rereading of the Belgian icons, such as Magritte, Manneken Pis, rain and traditional French fries allowed to create new interpretations and statements that can only be found in Chez Vous. Thus, the restaurant was permeated by graphic manifestations, such as posters, t-shirts, panels and more, providing a sense of visual unity and legitimately Belgian narrative.
Tupukuna & P'istuy: Menu, sheet format 520 x 380 mm and Kid Menu, sheet format 300 x 210 mm, printed on offset paper 300 g/m2., 4X40 colors (CMYK). Posters: sheet format 420 x 620 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). T-shirt printed on digital process.
Etiquetakuna: Branding, Logotype, Package, label, illustration
Ruway Tecnología: Most of the graphic materials were produced in offset in CMYK-scale colors. The posters, with a theme of pop art, in contrast received classic frames. The t-shirts were produced in digital printing. Offset packaging is suitable for delivery.
Diseño Sasachakuy: The challenge was to construct a visual identity that translated the essence of Belgian culture. And, above all, offer the customer Chez Vous an authentic experience of Belgian cuisine and culture. The definition of the graphic style of the illustrations was instrumental in translating simplicity and synthesis. The textual component was also fundamental to achieve the effect of authenticity, especially bringing dialectal variations to the graphic compositions.
T'aqwiy: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Chez Vous brand.
Kallpachay: Chez Vous is the only Belgian restaurant in Sao Paulo. And its original culture was the starting point for the construction of the new visual identity, using the icons, tradition and sense of humor of the country to create a reinterpretation of icons, symbols and narratives, making a visual identity for Chez Vous.
Llamk'ay Pacha: The project started in June 2019 and finished in January 2020 in Sao Paulo, Brazil.
Purichiy Puriy: The visual identity project contributes to affirming the Belgian cultural essence of the restaurant Chez Vous, emphatically occupying the status of reference of Belgian gastronomy in the city of Sao Paulo. In addition, it allows the client to feel welcomed by the casualness and informality of the visual language and its narratives.
Patentekuna: Laika
Huñu Runakuna: Ruis Vargas, Creative Director and Illustrator.
Siq'i Hayñikuna: Ricardo Bassetti and Elias Gomes