Chao Feng nisqap Ben Su Mikhuna Wasi Marka Rikch'ay diseñon

Chao Feng nisqap Ben Su Mikhuna Wasi Marka Rikch'ay diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2021 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiShuyu· 2021

Ben Su Mikhuna Wasi Marka Rikch'ay

Chao Feng rurasqa

Mañakuq: MET Creative Brand

Shuyu T'aqapi A' Design Award Burunsi Premiu Atipaq

8,377

Taripasqa Premio Atipaq

#120278 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Ben Su Mikhuna Wasi Marka Rikch'ay nisqamanta

Ben Su nisqaqa, huk chuqllu challwa mikhuna wasipaq ruwasqa marka rikch'aymi kan. Kay rikch'ayqa mana rikuriq kawsay-yachay chuqllumanta llamk'asqa kaqmi, makillawan ruwasqa hinaspa 280 p'unchaykuna pukllusqa mana ima wakichisqa yaykuchiqkunayoq. Hatun q'illqasqa willakuyqa kay rurasqa allinkunata sut'ita rikuchin, llamp'u kurwakunawan hinaspa sinchi tullpu tinkuywan, aswan reqsisqa kananpaq. Mikhuna wasiqa 260 metro kuwadrapi kachkan, hinaspa waskan punkupi chuqllu rikuchiy patyoyoq. Rikuchiykuna hinaspa herramientakunapas kay rikch'ayta ukhu-pacha nisqawan tinkuchinku.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Ben Su Mikhuna Wasi Marka Rikch'ay A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Ben Su Mikhuna Wasi Marka Rikch'ay sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Ben Su Mikhuna Wasi Marka Rikch'ay mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: In the part of brand differentiation positioning, the designers extracted the core advantages of "intangible cultural heritage sauerkraut", which was rich in 1 billion probiotics, handmade pickled for 280 days, without adding any preservatives and other issues that consumers are very concerned about. Through the main poster image, the brand advantages are conveyed to consumers, giving the evidence chain of product advantages.
Tupukuna & P'istuy: The project covers a total of 260 square meters.
Etiquetakuna: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Sauerkraut Fish
Ruway Tecnología: Through the construction of scenes and props, the whole restaurant integrates the artistic sense and commercial functions into the space of Bensu. A sauerkraut display area is set up at the entrance, and through an artistic presentation, the brand's greatest features are fully presented to consumers before entering the restaurant.
Diseño Sasachakuy: How to combine and express the historical sense with modern design language is an important challenge for designers in this project. In the brand image exploration stage, they tried to refine the regional cultural characteristics behind the product.
T'aqwiy: Bensu Sauerkraut Fish is a brand of sauerkraut fish with strong product resource advantages and unique taste. The designers have combed the brand's success genes for more than ten years, and extracted the most competitive core differentiation of the brand: "Centennial intangible cultural heritage sauerkraut". Based on this advantage, they put forward the core product slogan: "Centennial intangible cultural heritage sauerkraut, originated in 1902".
Kallpachay: The designers want to build Bensu into a brand that is more eye-catching, recognizable, and able to differentiate itself from other sauerkraut fish brands. They put forward the differentiated positioning of the brand, starting from the product taste characteristics of sauerkraut fish, hoping that consumers will have a clear memory and taste stimulation when they see the brand image.
Llamk'ay Pacha: The project started in December 2019 in Taicang and finished in March 2020 in Taicang.
Purichiy Puriy: Due to the old brand image, the overall development of the enterprise is weak and can not win the love and recognition of young consumers. Therefore, in order to seek differentiation and maintain brand vitality, Bensu has carried out a systematic brand upgrade to meet the current industry and market trend, hoping to occupy the market and consumer cognition through the brand when the categories tend to be similar.
Patentekuna: Copyrights belong to Pushui Zhang, 2020.
Huñu Runakuna: Chao Feng
Youjia Gu
Yuchen Wang
Yuerong Liao
Yun Liu
Siq'i Hayñikuna: Image #1: Photographer Pushui Zhang, Ben Su, 2020.
Image #2: Photographer Pushui Zhang, Ben Su, 2020.
Image #3: Photographer Pushui Zhang, Ben Su, 2020.
Image #4: Photographer Pushui Zhang, Ben Su, 2020.
Image #5: Photographer Pushui Zhang, Ben Su, 2020.