Star nisqap MG iSmart Willay-Kusichiy Sistemapa Interfazin diseñon

Star nisqap MG iSmart Willay-Kusichiy Sistemapa Interfazin diseñonqa Tinkinakuy Kamay Atipanakuy T'aqapi 2021 A' Design Award Quri Premiu nisqap ancha chaniyuq atipaqninmi.

QuriTinkinakuy· 2021

MG iSmart Willay-Kusichiy Sistemapa Interfazin

Star rurasqa

Mañakuq: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

Tinkinakuy T'aqapi A' Design Award Quri Premiu Atipaq

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Taripasqa Premio Atipaq

#120910 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

MG iSmart Willay-Kusichiy Sistemapa Interfazin nisqamanta

MG iSmart nisqaqa MG marcapa autonkunapaq ruwasqa willay-kusichiy sistemapa interfazinmi. Kay interfazqa musuq mercadoman lluqsinapaq yanapakun, huk sapaq ruwaywan tinkinakuy (conectividad), digital tupanakuna hinallataq yachayniyuq yanapaqkuna muyuriqpi wakichisqa. Marcapa llamkaq ayllunwan hinallataq chayana mercadokunapi rantiqkunawan ruwasqa maskaykuna hinallataq yuyay paqarichiy huñunakuykunam ruwaqkunapa purinankunata pusarqan. Kimsa tupanakuy hamutaykunam prototipo hina ruwakurqan, hinaspa suqta rikuy ñankunam llamiykusqa karqan, manaraq huk tukuy ñan akllasqa hinallataq sumaqta ruwasqa kanankama. MG iSmart nisqawan wakichisqa autokunaqa India hinallataq Thailandia suyukunapi ñankunapiña purichkanku.

Riqsichiy

A' Design Award Quri Premiu nisqamanta

MG iSmart Willay-Kusichiy Sistemapa Interfazin A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. MG iSmart Willay-Kusichiy Sistemapa Interfazin ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. MG iSmart Willay-Kusichiy Sistemapa Interfazin munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
Tupukuna & P'istuy: Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
Etiquetakuna: Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
Ruway Tecnología: We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
Kallpachay: Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
Llamk'ay Pacha: Timeline January 2019 until May 2019

HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019.
Huñu Runakuna: Star team: Mikhail Rakityaskiy, Head of Design; Vladimir Gnatovych, UX Design Lead; Nikolay Apostol, User Experience Designer; Valery Loboda, Senior UX Designer; Vitaliy Davidenko; UX Designer.
From SAIC team: Ying Bai, UI Designer; Zhao Hua Fang, UI Designer; Shengjie Huang, Senior Product Manager.