Nobuya Hayasaka nisqap Zaku Inc. Empresapa Sutinkaynin diseñon

Nobuya Hayasaka nisqap Zaku Inc. Empresapa Sutinkaynin diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2022 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiShuyu· 2022

Zaku Inc. Empresapa Sutinkaynin

Nobuya Hayasaka rurasqa

Mañakuq: Arica Design Inc

Shuyu T'aqapi A' Design Award Qullqi Premiu Atipaq

43,224

Taripasqa Premio Atipaq

#127734 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Zaku Inc. Empresapa Sutinkaynin nisqamanta

Kay unanchaqa iskay yuyayniyuqmi. Empresapa sutinmi chaymanta empresapa rimayninpas. Japonpi kanji qillqakunamanta ruwasqa kaspa, zaku nisqata ñawinchakun empresa sutimpi. Chay kanjiqa 'ruway' nisqata yuyaychanpas. Good makimpa siq'inqa kay qillqawanmi ruwakun, 'ruway' nisqata nispan. Chaynapim empresapa 'Allin Ruway' rimayninqa huk unanchallapim rikuchikun. Kay unanchaga empresapa munaynintan rikuchin: kay pachapi Allin ruwakunata kamay ruwaykunawanmi paqarichispa.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Zaku Inc. Empresapa Sutinkaynin A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Zaku Inc. Empresapa Sutinkaynin ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Zaku Inc. Empresapa Sutinkaynin achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: This symbol has two meanings. It is the company name and the company slogan.

It consists of the typography of Japanese kanji characters, which read "zaku" in the company name. The combination of "signature and seal" in the mark will make Japanese people who see this design recognize it as kanji.

The kanji also contains the meaning of "to create.
The silhouette of Good!'s hand is formed using this character, which means "to create. In this way, the company's slogan of "Creating Good" is expressed in a single mark.
Tupukuna & P'istuy: The brand design items for this project are listed below.
Logo Design: Symbol mark, Logotype, Motion Logo
Sign Design: Signage
Packaging Design: Document Case x 3
Print Design: Envelopes x 3, Promotion cards, Business cards x 3, Leaflets, Opening announcement flyer
Web Design:html5, CSS
Etiquetakuna: Typography, Logos, Symbols, Corporate Identity, Logotypes
Ruway Tecnología: The typography incorporates elements of Japanese "Shodo," the art of writing with a brush using ink.

The designer discovered that when the kanji meaning "to create" is written on paper, the ink blurs and spreads out to form the silhouette of the hand of Good!

Shodo (Japanese calligraphy) is a culture that has been familiar to the Japanese people for a long time. With this Japanese touch, the design gives users a sense of trust and familiarity.
Diseño Sasachakuy: The difficult part was to achieve this with as few elements and as simple a design as possible, while still having multiple meanings. The designers were also careful to make sure that the letters were recognizable.
The touch of brush strokes and the inclusion of "signature and seal" made the design more recognizable and readable.
T'aqwiy: In this design, the challenge was to give a single symbol multiple roles.
To make the company name read "Zaku".
To give it the meaning of "create".
To make it look like a silhouette of the hand of "Good!
By achieving these three goals, the client's company was able to express that it is a creative company and gain recognition in Japan and in the industry.
Kallpachay: The designer decided to use the client's company slogan itself as the logo design.

This company has the slogan "Create good!
The symbol of the hand silhouette of "good!" is expressed in the typography of Japanese Kanji characters meaning "to create".
And since this kanji can be read as "zaku", it also represents the company name.
Llamk'ay Pacha: It opened in Japan in March 2021.
Purichiy Puriy: The simple yet strong symbol design served to publicize the client's company's opening within the industry and in Japan.
People who received the DM recognized the company's slogan and name, and the meaning and background of the logo design became a topic of conversation, facilitating communication.
The "Shodo" typography and the silhouette of the "Good!" hand are catchy and memorable, and this design contributed to the recognition of the company's existence and brand image.
Huñu Runakuna: Creative Director:Hitoshi Kobayashi
Art Director:Nobuya Hayasaka
Copywriter:Takuma Suzuki