Yuntong Sun nisqap Whoatemytofu Qillqa Rikch'ay diseñon

Yuntong Sun nisqap Whoatemytofu Qillqa Rikch'ay diseñonqa Ayllu Kamay Atipanakuy T'aqapi 2022 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiAyllu· 2022

Whoatemytofu Qillqa Rikch'ay

Yuntong Sun rurasqa

Mañakuq: Yuntong Sun

Ayllu T'aqapi A' Design Award Burunsi Premiu Atipaq

39,448

Taripasqa Premio Atipaq

#127987 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Whoatemytofu Qillqa Rikch'ay nisqamanta

Whoatemytofu nisqaqa huk sapaq kamachiy proyecto, "The Tofu Type" sutiyuq qillqa rikch'aywan ruwasqa, kay qillqa rikch'ayqa qhichwapi mana pagana kachkan. Sutinqa huk chinasimi rimaywan tupan, tofu mikhuyta sutichaspa sexual malliy ñak'ariyman rikch'akuchispa. Qillqa rikch'ay laqawan tofu kuchusqamanta rikch'akun, chaymanta ch'usaq lugarninkunapas kuchusqa materialta yuyarichinku. Proyectopiqa carteles serie ima, huk website proyecto ima kachkan. Watukuqkuna malliy ñak'ariypi uyarisqa ñak'ariq simikunata churayta atinku, chaymantataq huk cartel chaskinku social media-pi rakinankupaq huk hashtag-wan. Qillqa rikch'ayqa mana qullqiyuq apaykachanapaq atikun. Munayninqa ñak'arichisqakunaman huk kunkata, huk hukllawasqa yuyayta ima quyta munan.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Whoatemytofu Qillqa Rikch'ay A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Whoatemytofu Qillqa Rikch'ay sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Whoatemytofu Qillqa Rikch'ay mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Invoking the metaphorical concept of eating tofu, this Project created an open type font design inspired by Tofu. In combination with the influence of social media hashtags and came up with the #whoatemytofu headline and web production poster concept. We aim to use the power of Typography to offer people a new possibility to fight against sexual harassment and make them feel that they are not alone.
Tupukuna & P'istuy: Poster, 1350px*1080px
Etiquetakuna: against sexual harassment, Typeface design, Website concept design, Protest, Social Media
Ruway Tecnología: In order to make the whole project highly recognizable, the font design, the poster and the web design were all designed around the element of Tofu. I designed an open-source typeface design for this project, called The Tofu Type, which was also one of the most important parts of the project. Since fonts have always played an important role in protests, more and more designers have designed open-source fonts for social movements. The idea of this typeface design is derived from the process of cutting tofu and the shape of the negative space of the letters was obtained by the process of cutting tofu.
Diseño Sasachakuy: The research challenges of the project are threefold. First is the font design. Like Tofu's typeface design, this form connects the material and spiritual worlds, it is like a symbol, is a sense of connectedness that is empowering. The type design process is a big challenge as it requires not only constantly improving the readability of fonts, but also making them look like tofu. Next is the interaction and visual design of the website, Although it is only a concept design, the overall web design is already very well developed, such as how users input, how to get the poster, the design of static and dynamic posters, how to download and use TOFU TYPE, etc. Lastly, I researched and investigated the social issue of sexual harassment, and I went through a long process of interviews and research before designing the project.
T'aqwiy: I interviewed dozens of people who had experienced sexual harassment before the design began. In addition to blatant acts of sexual harassment, there are also many acts in life that are not easily recognized and are easily overlooked, making it difficult to defend the rights of victims. Unlike the usual forms of protest, this project connects people to fight against sexual harassment through an extraordinary design by collecting and exposing the hurtful words used in sexual harassment.
Kallpachay: "Eating Tofu" is a Chinese proverb and a metaphor for sexual harassment. WhoAteMyTofu is inspired by this metaphor and it is aims to arouse people's curiosity and attract more attention. Graphic design as well as typography can be a tool for social change. As a woman myself, I think this project is not only a visual design support for victims of sexual harassment and a new way for them to fight against it. It is also a platform for them to speak out and feel united: You are not alone.
Llamk'ay Pacha: The project is my graduation project and will be completed at Bauhaus University Weimar in March 2021.
Purichiy Puriy: Users can enter hurtful words they have heard when they were being sexually harassed on the "Make your own poster" page and get a designed poster that they can share on their social media, tagging the hashtag#WhoAteMyTofu. Users can also download and use the tofu typeface design for free on the site, which is also inspired by the Chinese metaphor for Eating Tofu.