Allan Toh nisqap The Early Chapter Marka Ñawinchay diseñon

Allan Toh nisqap The Early Chapter Marka Ñawinchay diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2022 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruShuyu· 2022

The Early Chapter Marka Ñawinchay

Allan Toh rurasqa

Mañakuq: Allan Toh

Shuyu T'aqapi A' Design Award Fierru Premiu Atipaq

10,859

Taripasqa Premio Atipaq

#128237 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

The Early Chapter Marka Ñawinchay nisqamanta

The Early Chapter nisqaqa, Singapore llaqtapi huch'uy wawakunapaq pukllay wasipaq ruwasqa marka ñawinchaymi. Kay wasiqa wawakunata yanapan Mandarin simiman munakuyta wiñachinankupaq, pukllaspa yachachiwasqankuwan. Logo-qa pukalla, q'illulla, anqaslla kikin shapekunawan ruwasqa, huk huch'uy chuklla hina wisq'asqa. Chuklla rikch'ayqa, kay wasi ruwayta munan ayllu kawsayta rikuchin. Shapekuna ukhupi ch'usaq kikin, Mandarin simipaq Chinese qillqa rikch'anta ruwan, chaywan Chinese simiman atienchisqa kasqanta rikuchin. Rakta inti k'anchayqa, huch'uy wawakunapaq sumaq, kusi kawsay tiyanta yuyaychan.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

The Early Chapter Marka Ñawinchay A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. The Early Chapter Marka Ñawinchay sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta The Early Chapter Marka Ñawinchay yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The Early Chapter is an early childhood activities clubhouse for children to develop an interest in Mandarin through immersive play. The logo consists of simple shapes in primary colors- red, yellow, and blue, stacked to look like a hut or small house. This represents the community that the brand tries to create. The negative space between the shapes forms the Chinese written character for Mandarin, which represents the clubhouse's emphasis on the Chinese language (Mandarin). The half-sun symbolizes the uplifting environment The Early Chapter wishes to create for the rising young stars of tomorrow.
Tupukuna & P'istuy: The minimum height of the logo for web is 45px. The minimum height for print is 10mm.
Etiquetakuna: The Early Chapter, Early Childhood Clubhouse, Children, Mandarin, Chinese, Activities, Fun, Playful.
Ruway Tecnología: I started out by understanding from the client's perspective what they wanted, and went on to use mind maps to break down the meanings and associations for the words, "Early", and 'Clubhouse". I gathered that 'sun' is a good representation of 'early' and that a 'hut' is a nice association for a clubhouse.
Diseño Sasachakuy: The challenge was to create a suitable colour palette as I was working with the 3 primary colours. I also have to be mindful in creating a brand identity that feels trustworthy yet uplifting and fun. I have to find a balance point such that the outcome does not appear boring while attempting to be trustworthy, and also not being too childish and unreliable while trying to be fun and uplifting. I hope I managed to strike a good balance here.
T'aqwiy: Desk research, market study and brand positioning analysis were conducted to understand the context, target market and competition. Stakeholder interviews, target market study and competitive analysis were carried out. The research indicated that children in the target age group(1.5-6 years) engage in constructive play, and decipher primary colours such as red, yellow and blue better. The findings gave a clear design direction and contributed to an outcome that is more relevant and appropriate.
Kallpachay: Inspired by the idea of a "close-knit and fun community for children", I wanted to create a logo that looks like a colourful hut that feels uplifting, fun and safe. The colours are carefully selected- red for attention, yellow for fun and blue for safety. They also happen to be the primary colours which children can easily identify with.
Llamk'ay Pacha: The project started in late April 2021 in Singapore, and finished in late June 2021. The clubhouse is has completed renovations and is open to the public since November 2021. The logo and brand materials are used in stores and for marketing purposes.
Purichiy Puriy: Due to the use of three primary colour hues, it is ideal the logo appears on a White or Floral White (beige-looking) background. Floral white provides a warm support for the three colours so the logo stands out well.
Patentekuna: Copyrights belong to Allan Toh Design Studio, 2021.