Ting-Han Chen nisqap Enjoy Happy Food Yanapay Ruway diseñon

Ting-Han Chen nisqap Enjoy Happy Food Yanapay Ruway diseñonqa Yanapay Kamay Atipanakuy T'aqapi 2022 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiYanapay· 2022

Enjoy Happy Food Yanapay Ruway

Ting-Han Chen rurasqa

Mañakuq: Play Design Lab

Yanapay T'aqapi A' Design Award Qullqi Premiu Atipaq

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Taripasqa Premio Atipaq

#131529 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Enjoy Happy Food Yanapay Ruway nisqamanta

Kay ruway proyectopi rikuchin imaynatas ñawpa challwa ranqhaqta tikray kunan pacha llaqtawan tinkusqa e-comercio marcaman unquy manta kutichispa, chaynallataq ñawpa challwa qhatu rantiymanta internetpi rantiy kawsaykama chinkasqa kaqta tantananpaq. Marca sayarin ranqhaqpa 40 watayuq challwa llamkayninpi profesional yachayninmanta, ñawpa qhatupi rantiqkunawan rimanakuy imayninnintamanta, hinaspa Line nisqawan (Taiwanpi astawan llamk'achisqa social app) rantiqkunamanta munasqankuman hina ruwasqa mañakuykunata chaskin, sapa p'unchaw hap'isqa musuq mamaquchap challwankuna wayk'uy yachachiykunawan ima apachispa.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Enjoy Happy Food Yanapay Ruway A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Enjoy Happy Food Yanapay Ruway ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Enjoy Happy Food Yanapay Ruway achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: In this project, a traditional fish vendor is transformed into a modern social e-commerce brand–Enjoy Happy Food, as a demonstration in response to the above-mentioned issues. The brand roots in the vendor’s 40-year traditional fisheries professionalism, traditional market’s way of high customer engagement, and takes customization orders from customers via LINE (a most used social app with coverage over 95 percent of Taiwan's population) to deliver daily caught fresh sea fish with recommended cooking recipes.
Tupukuna & P'istuy: Service workflow redesign; Brand visual identity: logo, business card, apron, van, posters, brochure, web app, gift box, etc.; Vacuum Package Design (total 6 types: from 265 mm x 170 mm to 442 mm x 320 mm), Aluminum Foll Pocket, 310 mm x 345 mm, Isothermic Bag #1, 290 mm x 290 mm x 220 mm, Isothermic Bag #2, 300 mm x 300 mm, Cardboard Box, 345 mm x 285 mm x 225 mm, Sticker System (incl. Quality Assurance Series, Greeting Series, and Product Labeling Series). Website Design and digital marketing design, and LINE ChatBot UI/UX design.
Etiquetakuna: fish vendor, fish market, fisheries, service design, rebranding, brand design, brand identity, service redesign
Ruway Tecnología: field experiences, interviews, requirement analysis, co-ideation workshop, experience journey mapping
Diseño Sasachakuy: To change people’s behaviors takes time. Thus, the design is kept as simple as possible. Based on the revision of the service workflow for relevant stakeholders within the vendor’s supply chain, new tools (e.g., the sticker system for instant packaging) are introduced. This project also makes use of the social app (i.e. LINE) that had already created a social shopping culture in Taiwanese everyday living, to turn traditional fish vendor’s customers to online shoppers, and attract new online customers who didn’t shop at the traditional fish market to connect with the traditional fish vendor.
T'aqwiy: Unlike most chain or online markets that sell stocked frozen fish, many Taiwanese people favor traditional fish market for their freshest daily caught fish, professional knowledge in fish, and the close interaction between vendors and customers. After the outbreak of COVID-19, people stop visiting traditional fish market and more and more people shop online for fresh food. Under such circumstances, how can traditional fish vendors still bring freshest, daily caught fish to existing customers, and transform into a social e-commerce brand and reach new customers?
Kallpachay: Though Taiwan is an island surrounded by sea, many Taiwanese people lack understanding and knowledge about the edible sea fish living around them. Fish knowledge remains among fish vendors. As food traceability and safety are getting more awareness among Taiwanese people, how to bridge traditional fish vendor's professionalism with modern Taiwanese lifestyle based on the shared appeal for fresh and healthy food? As the epidemic has severely affected traditional fish market, is it possible to turn such a crisis into an opportunity for digital transformation for traditional fish vendors?
Llamk'ay Pacha: The project started on Jan 2021 in Tamshui township, New Taipei City, and is keeping on revising service designs according to feedback from customers’ experiences.
Purichiy Puriy: The brand owner goes to the fishing port in person before the crack of dawn to handpick the freshest fish. Then, the fish are processed according to customers’ upfront needs and delivered to customers’ homes at designated times to ensure that customers can enjoy the freshest, freshly caught sea fish. The owner maintains high customer engagement on social platform (i.e., LINE) by sharing fishery news, fish knowledge, cooking recipes, and environmental protection issues with customers.
Huñu Runakuna: Design: Ting-Han Chen