Akihito Shimizu nisqap Terra Coffee Roasters Marca ruway diseñon

Akihito Shimizu nisqap Terra Coffee Roasters Marca ruway diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2022 A' Design Award Platinu Premiu nisqap ancha chaniyuq atipaqninmi.

PlatinuShuyu· 2022

Terra Coffee Roasters Marca ruway

Akihito Shimizu rurasqa

Mañakuq: Terra Coffee Roasters

Shuyu T'aqapi A' Design Award Platinu Premiu Atipaq

573,280

Taripasqa Premio Atipaq

#134335 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Terra Coffee Roasters Marca ruway nisqamanta

Kurvasqa logo ruwayqa, café muhu wiñachisqa ruway pachapi phawaq q'apaymanta yuyarisqa, natural allin café experienciata rikuypi willan. Sapa marca etiquetapiqa kay llaqtap fotokunap huñun kan, ruraykunaq uyankunata paqariyninkuwan, pachankuwan, rantiqkunawan tinkispa, chaynallataq grafikokunapas malliy imayninta rikuchispa. Kayqa sapa suyupi rurasqa imaymana cafékunap sapaq sumaq kayninta willan.

Riqsichiy

A' Design Award Platinu Premiu nisqamanta

Terra Coffee Roasters Marca ruway A' Design Award Platinu Premiu mishak kan, ancha jatun yupaychay, kayta mana shuk shina, sumak shinallatak mancharina diseñukunaman kun. Platinu mishak kashkakunaka ruray yachaypak mancharina rurashkakunami, yuyaypak tupukunata rikuchik wiñay yachaymi, shinallatak paykunata rurakkunapak mana tupushka ushayta rikuchinku. Kay diseñukunaka ashtawan riksishka rurashkakuna kanata munanku, paykunaka shuk pachapak sumak kayta rikuchinku, llaktakunapak alli kawsaymanpash yanapanku shinallatak arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichunku. Terra Coffee Roasters Marca ruway hatun alli kayta rikuchin shinallatak pachata ashtawan alli kachun ruran. Terra Coffee Roasters Marca ruway A' Design Award Platinu Premiu mishak rurashka kan, munayta kallarichin, yuyayta kallarichin, kushichin shinallatak hatun kushikuyta kun.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: As a design expression, the curved logo design that makes you feel the nature with the image of "aroma drifting from the environment" makes you experience natural and high-quality coffee. The label design collages local photographs to visually connect manufacturers and consumers, directly convey the producer's face and environment, and convey the appeal of the unique coffee produced in the production area. All packages are recyclable or reusable to protect the special soil and environment of the production area. It is a material that does not affect the environment even if it is discarded.
Tupukuna & P'istuy: Bean glass bottle: 65mmx65mmx182mm
Bean glass bottle label: 69mmx117mm
Cold brew can: 64mmx64mmx112mm
Cold brew can label: 80mmx86mm
Box (Large): 255mmx213mmx73mm
Box (small): 77mmx194mmx73mm
Recipe card: 55mmx182mm
Business card: 55mmx91mm
Shopping bag: 320mmx172mmx260mm
Paper cup: 60mmx60mmx105mm
Etiquetakuna: Branding, Coffee, Graphicdesign, Package, Logo, Identity
Ruway Tecnología: To change the low awareness of the environment in Japan
We considered a design that consumers can easily work on and create a desire for environmental friendliness.
The main container is a reusable glass bottle.
The label shows the state of the production area and the face of the producer.
You can travel the world of coffee beans.
Although it is an abstract expression, I was particular about selling "taste including process", "imagination", and "experience" and "feeling".
Diseño Sasachakuy: The brand of beans changes frequently due to the number of production.
All labels are not mass-produced, and you need to use as many tools as you need according to the amount of beans produced, and that behavior leads to environmental friendliness.
T'aqwiy: In Japan, environmentally friendly plastic materials and manufacturing methods are still the mainstream of product packaging. Being a small roaster, not relying on mass production, packaging is not particularly important for using advanced materials, adopting simple glass bottles that were mainstream in the past, consumers using subscription services It is designed to be refilled while. Consumers can enjoy the brand change simply by changing the label.
Kallpachay: Environment-oriented design development has finally become widespread in Japan, but it is still not enough.
Communication designs such as logos, packages and tools incorporate high quality and ethical awareness in every respect.

The mission is to "provide an experience as if you were in the production area".
It wanted to embody a sincere attitude of pursuing design creatively and sustainably.

The idea of design is to convey reality without abstraction. I felt that the expression was a simple and direct way to convey it to consumers.
Llamk'ay Pacha: The brand started in October 2021 in Osaka, Japan. Currently there are two stores in Osaka.
Purichiy Puriy: Consumers choose their favorite coffee brand and country and learn about the history and background of their coffee beans and production areas. Then, share the process of arriving in Japan with the barista and take it home.
After purchase, use the subscription service to replenish the beans, change the label and travel the world of coffee. You don't have to go to the store, so you can reduce unnecessary movement. In a broad sense, it also leads to carbon dioxide reduction.
Huñu Runakuna: Kiyoshi Uehara
Akihito Shimizu
Siq'i Hayñikuna: Photography : Yuma Gamae(Package,PR Tools)