Martino Spreafico nisqap WWI Cultural Trail Pusakuq Libro, Mapa diseñon

Martino Spreafico nisqap WWI Cultural Trail Pusakuq Libro, Mapa diseñonqa Qillqasqa Kamay Atipanakuy T'aqapi 2022 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruQillqasqa· 2022

WWI Cultural Trail Pusakuq Libro, Mapa

Martino Spreafico rurasqa

Mañakuq: Emanuela Spedicato, SeTe srl

Qillqasqa T'aqapi A' Design Award Fierru Premiu Atipaq

12,001

Taripasqa Premio Atipaq

#136363 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

WWI Cultural Trail Pusakuq Libro, Mapa nisqamanta

Nawpa Pacha Guerra (WWI) Kawsay Ñan nisqaqa, huk pusakuq libro, orqokunapi ñanpaq k'utuq mapayoq, Italia suyup Alpes orqonkunapi kaq. Kay libroqa 94 p'anqayoq, 185 chunka 235 milímetrospi tupun. Qhipa p'anqapi k'utusqa papaqa huk mapata hap'in, 1 chunka 25000 tupuywan, chaymi 700 chunka 700 milímetrosman kicharikun. Ñanpa pusaq stage-nin ñawinchakun, hayk'a suni, hayk'a hanaq pacha, hayk'a pacha tiempowan. Ñawpaq fotografiakuna, arawikuna, uchuy qillqakunapas Nawpa Pacha Guerra-manta yuyarichinku, kikin orqokunapi karqan. Ch'iri q'umir llimp'i, typewriter sutiyoq letra ruraykunapas chay pachata rikuchinku. Purikuqkunaqa mapallata q'ipiyta atinku, aswan llasa kaqta manam, ñanpi purishaspa.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

WWI Cultural Trail Pusakuq Libro, Mapa A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. WWI Cultural Trail Pusakuq Libro, Mapa sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta WWI Cultural Trail Pusakuq Libro, Mapa yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The Design of this book has one purpose: melt together the visual of a contemporary ultra-trail run (fun, colors, athletic effort) with the cultural heritage of the WWI. That's why the art direction and the graphic design of the book uses symbols, fonts and graphics coming from another era but modernized in contemporary graphic design. The book itself is a plot between the description of the modern trail and the thoughts and stories of the people fighting in these mountains and glaciers during WWI. Modern outdoor guide, with a cultural to tell: the unique graphic design of the book is the visual result of this concept.
Tupukuna & P'istuy: The book is 94 pages within 18,5cm x 23,5cm. In the last page there is a paper fold with the map which (open) 70cm x 70cm.
Etiquetakuna: book, world war I, map, cultural trail
Ruway Tecnología: The project concern a book and a 1:25.000 scale Cartographic Map. In order to give a touch of old and "army" (WWI) atmosphere, I developed an art direction visual (fonts and color palette) that could, just a bit, remind of those years and context. In order to to this, Adobe Illustrator, InDesign and Photoshop made their best. QGis was used to design the map.
Diseño Sasachakuy: The main creative challenge was to communicate to the reader (and the hiker) that the territory of the trail (Val Camonica, and Adamello massive) is a beautiful natural area but also so rich of history. The tricky thing was to mix the "outdoor activity" and the "cultural activity". We didn't want to create a book concerning the World War I, nor a book concerning an outdoor ultra trail: these two main features are mixed to release the main message: a great mountain place rich of history.
T'aqwiy: In order to set the trail and the story around it, it took severals cartographics and tracking skills supported by SeTe srl. Then, the knowledge of the territory was crucial to describe the stages (8 in tot.) of the track. This was the great job made by Emanuela Spedicato, Mario Sterli and Matteo Aielli. After collected all this, the creative design process started by searching inspirations, design mockeups and fit the map with the visual of the book.
Kallpachay: I grew up in northern Italy, in the in the middle of the Alps between Valtellina, Dolomites and Swiss. I always loved mountains; but what I love most is the history within them, the history of the man who made that rocks and ice so important. I go up in the mountains too, hiking and climbing. In those moments I always think of how hard was life years ago, not to talk about fighting a war. I think of those people and I instantly admire them. They inspire me in my every day life.
Llamk'ay Pacha: The entire project took place between Valtellina, Valcamonica and Dolomites: the area surrounded by the trail. It took 4 months for planning, tracking the trail, design the book and create the map.
Purichiy Puriy: The book is a 94 pages book with a fold that contains the map. Reader can fid informations about the trail and the history that rides in it. Once reader decide to hike one of the stage proposed, he can bring just the map (lighter than the whole book) and still find interesting details in it and also, of course, find his way on the right trail.
Huñu Runakuna: Emanuela Spedicato
Mario Sterli
Matteo Aielli
Lorenzo Bertolini
Erica Ferrari