Guangzhou Cheung Ying Design Co. Ltd. nisqap ZhenYue Logotipo Marcap Rikcharisqa diseñon

Guangzhou Cheung Ying Design Co. Ltd. nisqap ZhenYue Logotipo Marcap Rikcharisqa diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2022 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiShuyu· 2022

ZhenYue Logotipo Marcap Rikcharisqa

Guangzhou Cheung Ying Design Co. Ltd. rurasqa

Mañakuq: Guangzhou Cheung Ying Design Co., Ltd.

Shuyu T'aqapi A' Design Award Burunsi Premiu Atipaq

13,907

Taripasqa Premio Atipaq

#137424 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

ZhenYue Logotipo Marcap Rikcharisqa nisqamanta

ZhenYue nisqaqa huk logotipo hinaspa marcap rikcharisqanmi, chaki mikhuykunata ranqhaq runapaq ruwasqa. Logotipoqa ñawpa pachamanta bambú suysunata k'anasqa dibujowan tupachin. Marcap sutinpa qillqankunaqa tinkisqa hinaspa watasqa kashan, chayrayku suysupi huñusqa chaki mikhuykunaman rijch'akun. Q'illu-puka (naranja) llimp'itaqa marca llimp'inpaq akllakurqan, ñawpa pachamanta ruwaykuna hinaspa q'uñikuyta rikuchinanpaq. Rikcharisqaqa vector formapi ruwasqam, hinaspa ranqhana p'istukunapi, ranqhana wasikunapi, internet tiendakunapi, hinaspa willakuykunapi churasqa kashan. Qullqi q'illu foliopaq hinaspa pantalla imprimiyta imprimisqa kaqkunapi llamk'achikun.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

ZhenYue Logotipo Marcap Rikcharisqa A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. ZhenYue Logotipo Marcap Rikcharisqa sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. ZhenYue Logotipo Marcap Rikcharisqa mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: ZhenYue is a dried foods retailer with the aim of restore the essence of food. In order to better empower the new consumption experience of the company and strengthen the stickiness between consumers and the brand, the new brand standard color selects orange, which is conveys the traditional craftsmanship and enthusiastic visual language of the product. Through the visual combination of the new logo and extended graphics, the overall vision brings a strong penetrating power, which is unified and stylish, and further enhances consumer confidence.
Tupukuna & P'istuy: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Etiquetakuna: Logo, Branding, Packaging, Visual Identity, Graphic Design
Ruway Tecnología: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag, etc. The process involves foil gold, screen printing.
Diseño Sasachakuy: The difficulty of the work is that the brand has a wide range of dried foods products, and hundreds of products with design issues such as blurred labels, inconsistent packaging, and visual inconsistency in the overall image. Therefore, the new image upgrade design must be flexible enough to support different audiences and category diversity.
T'aqwiy: In-depth research was conducted on the production process of traditional dried foods. In addition, the understanding and needs of dried foods in the daily life of the city and its people were analyzed. All this makes us clear the direction of brand upgrade. It redefines the essence of the brand, its differentiated attributes, values, the personality archetype of the brand and its main purpose. A design system that simultaneously displays the overall image of the brand and the unique attributes of the product is constructed.
Kallpachay: As one of the characteristic traditional crafts in China, the most significant feature of dried foods is that it is dehydrated by slow drying in the sun. Therefore, in the design of the new brand logo, the traditional bamboo sieve drying form and the weaving process are combined, and the brand name letters "z, h, e, n, y, u, e " are interspersed and linked to each other, so that the arrangement form of each letter makes it look like the collection of different dried foods in the bamboo sifter, which interprets the connotation of the brand name of " ZhenYue ", and brings out the beautiful meaning of " ZhenYue Selection, High-quality Gathering" as a whole.
Llamk'ay Pacha: The project started in June 2020 in Guangzhou and finished in September 2021 in Guangzhou.
Purichiy Puriy: The new brand identity is designed for product retail packaging, sales outlets, online stores and advertising.
Huñu Runakuna: Creative Director: Zhiji Dong
Designer: Lu Gu
Siq'i Hayñikuna: Guangzhou Cheung Ying Design Co., Ltd..