Jiawei Wu nisqap Avant Modern Cuisine Marcaq Identidadnin diseñon

Jiawei Wu nisqap Avant Modern Cuisine Marcaq Identidadnin diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2022 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiShuyu· 2022

Avant Modern Cuisine Marcaq Identidadnin

Jiawei Wu rurasqa

Mañakuq: Jiawei Wu Design

Shuyu T'aqapi A' Design Award Burunsi Premiu Atipaq

15,986

Taripasqa Premio Atipaq

#137847 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Avant Modern Cuisine Marcaq Identidadnin nisqamanta

Avant huk sumaq mikuy wasi Chinapi tarikuq. Marcaq hamut'ayninqa dueñukunaq hawa llaqtapi experienciankumanta utilizaspa, rantiqkunaman sapalla yuyarikuykunata qun, maypipas purisqankuman hina. Qallarinmi menú nisqawan pasaporte hina ruwasqa. Sapa mikhuy qhipanpi, rantiqkuna huk sapaq tikitita chaskinkiku, sapa platoq inspiracionninman hina diseñasqa, llaqtakunamanta yuyarikuykunawanpas. Kay mikuy experienciaqa ancha riqsisqa karqan Covid pandemiapi puriykuna hark'asqa kaptinqa.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Avant Modern Cuisine Marcaq Identidadnin A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Avant Modern Cuisine Marcaq Identidadnin sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Avant Modern Cuisine Marcaq Identidadnin mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The branding concept utilizes the owners' overseas experience to offer diners unique memories that they have gone on a journey, starting with the menu which is designed to resemble a passport. After the meal, customers are given a customized ticket that was designed based on the inspiration behind the dish and a memory from the city. The branding project for Avant gained the love of customers during the COVID-19 pandemic when traveling was halted.
Tupukuna & P'istuy: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding items’ final design were submitted in both RGB and CMYK color variants for printing and social media marketing.
Etiquetakuna: Brand Identity, Logo, Visual Identity, Art Direction, Food, Restaurant, Fine-dining,
Ruway Tecnología: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Diseño Sasachakuy: A market oversaturated with restaurants were the main challenges for Avant. The design needs to bring an innovative experience of novel cuisine that has to express storytelling, innovation, and connection to end customers and create an emotional bonding.
T'aqwiy: The objective starts from brand experience, brand personality and character definition, target audience. Avant is an elegant, modern and creative friend. Thorough research of the avant history and cuisine made process is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on Avant Branding Design due to its genuine quality of heavy user/customer interaction.
Kallpachay: The owners of the Avant are two young Chinese chefs who had the global experience of studying and living in different countries. The restaurant combines techniques from various regions of the world with local ingredients and traditional Chinese cuisine. From the moment they step into Avant to their departure, customers are immersed in a delightful journey through the modern and elegant branding identity modeled after the owners' journeys.
Llamk'ay Pacha: The project started in July 2020 in China and finished in March 2021.
Purichiy Puriy: Avant restaurant is a fine-dining restaurant located in Shenzhen, China and has become famous locally and throughout the country. It offers a creative and seasonal menu for people. Different layout templates and content banners were also created by combining the seasonal ingredients of the customer's destination. Upon the completion of the meal, customers are given a customized ticket that was designed based on the inspirations behind the dishes and memories from the city.
Huñu Runakuna: Jiawei Wu
Siq'i Hayñikuna: Jiawei Wu_Designer
Guanzhong Qiu_Photographer