Matteo Ruisi and Peter McCabe nisqap Bank of England Qhaway Sapanchay diseñon

Matteo Ruisi and Peter McCabe nisqap Bank of England Qhaway Sapanchay diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2022 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiShuyu· 2022

Bank of England Qhaway Sapanchay

Matteo Ruisi and Peter McCabe rurasqa

Mañakuq: Bank of England

Shuyu T'aqapi A' Design Award Qullqi Premiu Atipaq

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Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

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Diseñomanta

Bank of England Qhaway Sapanchay nisqamanta

Huk chawpi qullqi wasipaq ruwayqa taripakuymi kanan yachay tantiywan llakikuypaq willakuykunawan, llamk'aqkunap ruwasqankuwan, tukuypaq rimanakuykunawan, hinallataq achka kamachikuykunawan. Kayqa manam facilchu ruwana, ukhu dinámicakuna llakikuykunapi sayakushanmi. Musuq sapanchayqa ruwasqa kanmi chaywan llamk'aqkunawan paykunaq llamk'achinqanku, tukuy aspectokuna taripachispa rimanakuykunapi. Aswan hatun runakuna chayanapaq, yaykuypaq, chaniyuq, churakusqa, sapaq ñanwan yuyaykuchin. Kay hatun kamachiykunam tukuy qhaway ruwanakunapaq ñan direccionninku kayan.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Bank of England Qhaway Sapanchay A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Bank of England Qhaway Sapanchay ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Bank of England Qhaway Sapanchay achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages.
Tupukuna & P'istuy: Not applicable
Etiquetakuna: Accessible, relevant, structured, distinctive, optimised, simple, balanced
Ruway Tecnología: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
Diseño Sasachakuy: The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process.
T'aqwiy: The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts.
Kallpachay: The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves.
Llamk'ay Pacha: The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022.
Purichiy Puriy: The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility.
Huñu Runakuna: Lead Designer: Matteo Ruisi
Designer: Peter McCabe
Siq'i Hayñikuna: Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.