Ragu Communication nisqap Biblioteche di Roma Marka Riqsichiy diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2022 A' Design Award Quri Premiu nisqap ancha chaniyuq atipaqninmi.
QuriShuyu· 2022
Biblioteche di Roma Marka Riqsichiy
Ragu Communication rurasqa
Mañakuq: Sistema Biblioteche di Roma
Shuyu T'aqapi A' Design Award Quri Premiu Atipaq
Taripasqa Premio Atipaq
#140666 nisqapaq Premio Kayninta TaripayDiseñomanta
Biblioteche di Roma Marka Riqsichiy nisqamanta
Biblioteche di Roma nisqaqa Roma llaqtapa llapan runapaq ñawinchana wasikunapa (bibliotecakunapa) marka riqsichiynin kachkan. Kay riqsichiyqa ñawinchana wasi sistemapa iskay chunka pichqayuq wata huntasqanta yuyarichkan, hinaspa musuq ruwaykunata hinallataq llapanpaq chayayta rikuchiyta munan. Ñawpaq unanchaqa huk wichqasqa librota kinrayninpi churasqata rikuchirqan. Musuq unanchañataqmi huk kichasqa librota rikuchin, chaytaqmi sutipa ñawpaq qillqanta hina ñawinchakuytapas atin. Kay siqi unanchaqa chuya hinallataq sapsi kachkan. Kay riqsichiyqa qillqana kamachikunapi, digital tupanakunapi, willakuykunapi, hawa willana hinakunapi, unanchakunapipas churakun.
Riqsichiy
A' Design Award Quri Premiu nisqamanta
Biblioteche di Roma Marka Riqsichiy A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Biblioteche di Roma Marka Riqsichiy ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Biblioteche di Roma Marka Riqsichiy munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.
Diseño Qhipanpi
Prensa Kit
Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.
- Sapaq Kayninkunamanta
- To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
- Tupukuna & P'istuy
- The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage - Etiquetakuna
- ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
- Ruway Tecnología
- The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
- Diseño Sasachakuy
- On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
- Kallpachay
- In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
- Llamk'ay Pacha
- The project began in Rome in January 2021 and was delivered to the client in April 2021
- Purichiy Puriy
- With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
- Patentekuna
- Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
- Huñu Runakuna
- Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi - Siq'i Hayñikuna
- Ragu Communication
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