Sersen Shenzhen Brand Consulting nisqap Pakka Coffee Shop Marka Identidad diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2023 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiShuyu· 2023

Pakka Coffee Shop Marka Identidad

Sersen Shenzhen Brand Consulting rurasqa

Mañakuq: Pakka Coffee Shop

Shuyu T'aqapi A' Design Award Burunsi Premiu Atipaq

11,154

Taripasqa Premio Atipaq

#142456 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Pakka Coffee Shop Marka Identidad nisqamanta

Pakka Coffee Shop nisqaqa huk marka identidadmi, Shantou llaqtapi, China nacionpi kaq kaffe wasipaq ruwasqa. Kay diseñoqa maki qillqasqa letrakunata tupachin sut'i-sut'i kolorwan, azul chayri naranja kolorkunawan. Kay qhawarina letrakunaqa graffiti hina, calle arte hinapas inspirasqam kachkan, ichaqa kolorkunaqa Americano ñawpaq tiempo estilotam yuyaymanachin. Kay chhika sencillo visual sistemaqa markaq imaginninta huk kaqllatam wakichin, sapa media nisqapipas facil rikch'akuyta atinanpaq. Kay identidadqa munan kaffe kawsayta kawsay sapa p'unchaywan huñuyta, hinallataq kalli moda nisqata munaq wayna-sipas rantikuqkunata llamiyta.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Pakka Coffee Shop Marka Identidad A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Pakka Coffee Shop Marka Identidad sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Pakka Coffee Shop Marka Identidad mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: As a young brand pursuing spontaneity, Pakka aims to create an interactive communication space of leisure and comfort for young customers keen on street fashion and coffee culture. The brand image integrates the brand name with the special color scheme to form a strong American street style, visually interpreting the brand culture. Such a design also boasts modernity with great visual impact, which strengthens consumer awareness of the brand.
Etiquetakuna: LOGO, Brand Image, Coffee culture, Street culture, American style
Diseño Sasachakuy: This project focuses on how to simply and firmly highlight the brand image and to build the emotional bridge linking the brand and consumers. The overall simple design ensures the unity of the brand vision so that the brand becomes more recognizable, which also renders the key visual elements of the brand applicable to various media for publicity so as to facilitate the marketing of peripheral products. Besides, the brand culture behind the LOGO can attract more like minded consumers.
T'aqwiy: According to relevant data, coffee consumption increases year by year in China, which may be a major consumer of coffee worldwide. But coffee is currently still regarded as a symbol of low key luxury, good taste and high status, and coffee enthusiasts who really know coffee and have good taste in coffee are a minority. Considering that situation, the young and sharp Pakka aims to promote development of local coffee culture in China, enabling coffee to blend into daily life of Chinese masses.
Kallpachay: The design team inspired by graffito elements in the street art adopted the handwritten lettering. After referencing the complementary aesthetics about wonderful contrasting color matching, they selected blue and orange to create an American retro style.
Llamk'ay Pacha: Located in Shantou, Guangdong Province, the projected started its design on February 25, 2021, and has been put into service since June 6, 2021.
Purichiy Puriy: - The handwritten lettering of the casual style gets close to daily mass entertainment, which shortens the distance between the Chinese traditional view of elegant coffee culture and customers when conveying the brand idea of spontaneity, freedom and exquisite.
- The modern yet retro contrast of blue and orange realizes expressions of confidence, vigour, personality and self to meet the aesthetic and emotional needs of contemporary young consumers, leaving them a better impression of the brand.

Prensa Willayta Ñawiriy

Auspiciasqa