Amanda Dempster nisqap Tathra Eco Camp Marca Identidad diseñon

Amanda Dempster nisqap Tathra Eco Camp Marca Identidad diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2023 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruShuyu· 2023

Tathra Eco Camp Marca Identidad

Amanda Dempster rurasqa

Mañakuq: Amanda Dempster

Shuyu T'aqapi A' Design Award Fierru Premiu Atipaq

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Taripasqa Premio Atipaq

#142725 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Tathra Eco Camp Marca Identidad nisqamanta

Australian nina ruphaykunapi waqlichisqanmanta, Tathra Eco Camp maskharqan huk sananpaq identidadta mayqinchus willakun musuqyachiy willakuyta, ñawpaq pacha willakuyta, pachamamapi kawsaytawan. Kamachiykuna maskharqanku huk marca tantata allpaq sapanchasqa willakuyninta qhawarichinanta, yupaychaspalla kawsaypa riqsichininta eco-turismomantawan tantakuyninkuta. Chay marca ruwayqa rikuchiykunawanqa rikuchinku camppa pachamamaq munakuyninta, yupaychankutaqmi musuqyachisqa pachata icónico sachaq siq'inkunawan sapalla llimp'ikuna esquemawan, chaykunaqa sananpaq wiñaymanta, historiamanta, chayanapa musuqyachiyninmantawan.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Tathra Eco Camp Marca Identidad A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Tathra Eco Camp Marca Identidad sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Tathra Eco Camp Marca Identidad yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Following their destruction by the Australian bushfires, Tathra Beach Eco Camp embarked on a rebrand to creatively tell their story of rebirth and to relaunch their destination with a new hope and identity. The new brand needed to reflect their unique story, their destruction and hope, their lands rich cultural and indigenous roots, reflect their intensive rebuild, and their commitment to a renewed eco tourism experience.
A unique identity that reflected the natural priority of the destination and the vivid history of the renewed landscape was delivered.
Tupukuna & P'istuy: Comprehensive Brand Design Package & Products were designed, produced/printed & delivered, including:
Creative Concepts
Complete Style Guide,
Custom Designed Wordpress CMS Website,
Full Social media setup, launch
Social media ad campaigns & creatives
Social media launch posts campaign
Unique timer etched guest interactive digital guides
All physical signage
Branded promotional products & giveaways
Printed Stationery & Collateral
Etiquetakuna: Brand Design, Logo Design, Eco Tourism, Tathra Beach Eco Camp
Ruway Tecnología: A range of avenues were explored in strategizing the creative direction for the brand. Color psychology principles were researched for values related to relaxation and tourism, whilst considerations were also made to the local fauna, wildlife, and the colors and material selections made for the new buildings. This ensured and online/ offline consistency of guest experience across the brand and stay.
The insights gained were translated and realised into a cohesive brand design featuring the 'tree rings of life/history' - that spans across typical brand elements, a unique website, social media, advertising and other mediums.
Diseño Sasachakuy: The challenges in creating this brand were multifaceted. Previously run as a caravan park, and tragically destroyed by the Australian bushfires, this created an opportunity for the new owners to reinvent the destination to deliver a new and unique experience for guests. Delivering a brand and creative strategy that paid tribute to the story of the location and honoured the cultural significance and history of the land, whilst also engaging new guests about the future was a great challenge.
T'aqwiy: In development and realisation of the strategy for this brand, a number of factors were evaluated: colour psychology values and their relationship to the brand values, competitor marques and identity to ensure unique placement and positioning, and the form, colours, materials and planning of the rebuilt physical spaces, buildings and physical landscape were considered to ensure a digital and physical consistency of brand and identity.
Kallpachay: With a rich story of rejuvenation following fires, this Eco Camp and Tourism Destination needed a symbolic brand that represented their various stages of history, their rich cultural connection, and the changes the physical landscape had endured.
The tree 'rings of life' were chosen as the symbol to represent the locations history of growth and rebirth, and to reflect the unique eco experience the destination delivers. In doing so the brand has been set apart from the traditional leaf or gecko icons commonly represented in eco tourism branding.
Llamk'ay Pacha: The project started in Early 2021, with brand launched in July 2022 for pre-opening campaign to support December opening.
Purichiy Puriy: The resulting brand delivered a style of identity not before seen in the Australian Eco Tourism Space. The elements of the brand were adapted across various production mediums and in pleasing variations to meet form of purpose. Eg, high contrast ads and simple representation for physical signage, Contrasting variations and adaptions for visual interest on social media etc.
Patentekuna: Copyrights belong to Tathra Beach Eco Camp and Holiday Brands For Trademark (2021)
Huñu Runakuna: Amanda Dempster
Siq'i Hayñikuna: Photography Credits: Wes Alan & Tony Harrington (2021)
Illustration & Creative Brand Design Credits: Amanda Dempster (2021)