Marcelo Ruis Vargas Martinelli nisqap Uebaa Marca Identidad diseñon

Marcelo Ruis Vargas Martinelli nisqap Uebaa Marca Identidad diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2023 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruShuyu· 2023

Uebaa Marca Identidad

Marcelo Ruis Vargas Martinelli rurasqa

Mañakuq: Laika

Shuyu T'aqapi A' Design Award Fierru Premiu Atipaq

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Taripasqa Premio Atipaq

#148861 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Uebaa Marca Identidad nisqamanta

Uebaa nisqaqa huk marca identidad, wawakunapaq kawsay rurasqakunata ruraq empresapaq rurasqa. Kay identidadqa tawa yuyaykunapi sayarin: pukllaykuq, ruraq allin, wiñaq/kawsachiq, ima sumaq rikchayniyuq. Kay yuyaykunaqa achka color palette-wan, illustration-kunawan, pictograma-kunawanpas rikuchisqa kanku. Rikch'aq simiqa wawakunaman rimarin, ichaqa marca yuyaykunaqa taytamamakunaman rimarin. Kay sistemaqa 96 p'anqayuq brandbook-pi, tags-pi, tarjetakunapi, papel llamk'anakunapi, superficiekunapi, social media-pi, ima huk website-pipas churasqa kachkan. Aswan achka imprentasqa rurasqakunaqa offset printing-wan CMYK colorkunapi ruraqkuna kanku, illustrationkunataq digital-manta rurasqa kanku.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Uebaa Marca Identidad A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Uebaa Marca Identidad sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Uebaa Marca Identidad yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Based on four pillars namely playful, functional, sustainable and aesthetic, the Uebaa brand manages to have its communication oriented towards the development of products that offer tangible benefits to its public. The pillars are graphically translated by an extensive palette of colors and illustrations that stimulate creativity and imagination. The brand Uebaa starts to communicate in an authentic way through its own and unmistakable visual elements, becoming a reference in its business segment.
Tupukuna & P'istuy: Brandbook, format 180 x 180 mm, 96 pages. Tag, sheet format 50 x 90 mm, printed on offset paper 300 g/m2., 4X0 colors (CMYK). Card, sheet format 50 x 85 mm printed on offset paper 300 g/m2., 4X4 colors (CMYK).
Etiquetakuna: Branding, visual identity, brand identity, illustration
Ruway Tecnología: Most of the graphic materials were produced in offset in CMYK-scale colors. Original site development in PHP language. The illustrations were developed digitally.
Diseño Sasachakuy: The brand language encountered significant implementation challenges. For it is a extensive identity system, with several elements of visual
identity and an extensive color palette, the brand book required detailed treatment of the rules and guidelines for use, especially in the integration of identity elements with typography. The line's sub-brands, Toca and Pingo, expanded the Uebaa business model, but also required restrictions on the integrated use with the parent brand.
T'aqwiy: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Uebaa brand.
Kallpachay: The Uebaa brand needed to find its own branding language, which would develop narratives for its final audience, children and their parents, building an affective connection with them. The tone of the brand's speech was rethought and a series of ludic narratives, illustrations and pictograms were created to bring Uebaa closer to its audience. Applied to surfaces, social media, stationery, the website and much more, the images are basis for the exposure of the fun and childlike spirit of the brand.
Llamk'ay Pacha: The project started in June 2020 and finished in June 2022 in Sao Paulo, Brazil.
Purichiy Puriy: The new brand identity project of the Uebaa brand allowed it to appropriate the universe of childlike language with authority, without incurring a model permeated with cliches. The brand identity uses illustrations to pragmatically exemplify its brand basis namely playful, functional, sustainable and aesthetic. The visual language is for children, but the brand basis aim to dialogue with parents.
Huñu Runakuna: Ruis Vargas, Creative Director and Illustrator; Agnes Svilenov and Lorenzo Morelatto, graphic designers
Siq'i Hayñikuna: Laika Design