Chris Chung, Chien Chun Feng and Chun Yu nisqap Cycling for a Better Future Rikuchiy Rimay Diseño diseñon

Chris Chung, Chien Chun Feng and Chun Yu nisqap Cycling for a Better Future Rikuchiy Rimay Diseño diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2024 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiShuyu· 2024

Cycling for a Better Future Rikuchiy Rimay Diseño

Chris Chung, Chien Chun Feng and Chun Yu rurasqa

Mañakuq: Giant Group

Shuyu T'aqapi A' Design Award Burunsi Premiu Atipaq

15,249

Taripasqa Premio Atipaq

#149127 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Cycling for a Better Future Rikuchiy Rimay Diseño nisqamanta

Aswan Allin Kawsaypaq Bicicletapi Puriy nisqaqa huk rikuchiy rimay diseñom, Giant Group nisqap kawsaypacha, ayllu llaqta hinaspa kamachiy ruwaykunapaq wakichisqa. Kay wakichiyqa achka sumaq kawsay maskaykunata kimsa sayarina ukhupi tantachin: rupay tiempo ñawpaqman apay, muyuriq kawsay hinaspa ayllu llaqtapi tukuy runakuna kachkanankupaq. Sinchi tullpu tikrasqa colorkuna hinaspa bicicleta ruedankunamanta yuyaymanasqa muyu rikchaykuna, kay diseñopa rimayninta ruwan. Kay diseñoqa website p'anqakunapi, marca cheqan qhawariy kamachiykunapi, marcap huk qillqasqan librillopi, willakuy siqikunapi hinaspa social media siqikunapi churasqa kachkan. Munayninmi sut'i rimayta ruway, tawantin uyakunawan.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Cycling for a Better Future Rikuchiy Rimay Diseño A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Cycling for a Better Future Rikuchiy Rimay Diseño sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Cycling for a Better Future Rikuchiy Rimay Diseño mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The ESG strategy consolidates Giant Group's wide-ranging sustainability efforts into three strategic pillars addressing climate action, circularity, and social inclusion. The dynamic branding elements and messaging guide reflect their leadership and commitment to driving positive environmental and social change through sustainable mobility solutions.
Tupukuna & P'istuy: The collaboration generated assets across channels, including website pages, visual identity guidelines, a brand booklet, infographics, and social media images to align messaging.
Etiquetakuna: Sustainability, environment, social responsibility, cycling, branding, strategy, ESG, climate action, circularity, mobility
Ruway Tecnología: Through in-depth collaborative workshops with stakeholders across Giant Group's sustainability, marketing, and communications teams, we identified and aligned on the core ESG pillars and strategy. We then designed bold, gradient graphic elements and circular shapes inspired by bicycle wheels to reflect their forward momentum and commitment to a broad spectrum of sustainability initiatives for future generations.
Diseño Sasachakuy: Synthesizing Giant Group's complex array of sustainability efforts into a coherent ESG strategy and then translating this into visually compelling, on-brand assets was deeply challenging. Close collaboration with stakeholders across the business enabled us to consolidate goals, align on strategic pillars, and develop creative yet simple branding to convey their sustainability leadership.
T'aqwiy: Extensive research was conducted to inform the ESG strategy, including analyses of market macro and micro-trends, competitor and benchmark studies, and in-depth interviews with relevant stakeholders. This enabled targeted communication formats suited for the cycling industry. Our work culminated in raising the bar for ESG communication within Giant Group’s entire value chain, empowering them to effectively convey sustainability commitments to diverse audiences and lead as pioneers driving positive impact.
Kallpachay: Giant Group's pioneering commitment to sustainability within the cycling industry inspired our team to develop an ESG strategy and branding that aligns with their vision. By consolidating their sustainability goals into clear pillars and messaging, we aim to enable effective communication across all stakeholders about the full breadth of their initiatives.
Llamk'ay Pacha: The global ESG strategy design project kicked off in June 2023, spearheaded by our teams collaborating directly with stakeholders at Giant Group. As an ongoing effort, we continue to work on extending the strategy across Giant Group’s subsidiary companies and across multiple channels.
Purichiy Puriy: The ESG strategy visual design features vibrant gradient colors and simple yet bold circular graphic elements to clearly and effectively communicate Giant Group's sustainability vision and commitments across diverse audiences. The circular geometry and gradients represent their leadership and the continuous momentum needed to drive change.
Patentekuna: Copyrights belong to Giant Group, 2023.
Huñu Runakuna: Strategist: Marco Negri
Designer: Stacey Chun Yu
Senior Designer: Tina Chien Chun Feng
Creative Director: Chun Cheng Chung
Senior Account Manager: Anew Yu Hsin Lin
CEO: Ya Ting Yu
Siq'i Hayñikuna: Image #No 1: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #1: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #2: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #3: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #4: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Video Credits: Senior Account Manager Anew Lin, Giant Group ESG Branding, 2023. Senior Strategist Marco Negri, Group ESG Branding, 2023. Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023. Designer Stacey Chun Yu, Giant Group ESG Branding, 2023.