Odeabank A.S nisqap Odea Hunt'a Qullqi Aplicación diseñonqa Aparina Kamay Atipanakuy T'aqapi 2023 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.
BurunsiAparina· 2023
Odea Hunt'a Qullqi Aplicación
Odeabank A.S rurasqa
Mañakuq: Odea Bank A.S
Aparina T'aqapi A' Design Award Burunsi Premiu Atipaq
Taripasqa Premio Atipaq
#150019 nisqapaq Premio Kayninta TaripayDiseñomanta
Odea Hunt'a Qullqi Aplicación nisqamanta
Odeaqa hatun aplicacionmi, Odeabank bancopa rantiqninkunapaq llapan qullqi llamk'ana hina llamk'anqa. Turquía qhatuntinpiqa llapanpaq qullqi churay allichayninmi. Empresapa qhawariynintaq Turquíapa 'phygital' bancon kananta. Odeapa ruwayninqa rantiqkunaman llapan qullqi rurukunata, qullqi tiyasqantawan huk qhawayllapi rikuchinan, chaymi ruwaqman sut'ita chaymanta mana sasata necesario yachaykunaman yaykuyta qun. Odeaqa sapan ruwasqa qullqi rurukunata qun, chaykunan negociota wiñachinku, digital ñanpipas astawan ruraqkunata apachikun.
Riqsichiy
A' Design Award Burunsi Premiu nisqamanta
Odea Hunt'a Qullqi Aplicación A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Odea Hunt'a Qullqi Aplicación sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Odea Hunt'a Qullqi Aplicación mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.
Diseño Qhipanpi
Prensa Kit
Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.
- Sapaq Kayninkunamanta
- Odea is a super app that will work as a comprehensive financial tool for Odeabank clients. It is the first holistic investment solution in the Turkish market. The vision of the company is to be the leading phygital bank of Turkey. The design of Odea allows clients to see all the financial products and balances at a glance, giving a sense of clarity to the user and keeping every important information at an easy reach.
- Tupukuna & P'istuy
- Designed with an atomic approach, the design is scalable, easily expandable to additional breakpoints and ready to be detailed and handed over to development.
- Etiquetakuna
- Mobile Banking, Internet Banking, Finance, Investment, Responsive Design, Omnichannel, User Experience Design, Visual Design
- Ruway Tecnología
- The project is available for mobiles, tablets and desktops.
Design Tools: Figma, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Rive, Miro.
Development Tools: React, React Native, TypeScript, NestJS, GraphQL, .Net 6 SDK, NodeJS, Redis, RabbitMQ - Diseño Sasachakuy
- There's a lack of trust in the finance sector that prevents up-and-coming investors to take the risk and get out of their comfort zones. The amount of information and investment opportunities is intimidating to traditional investors and overwhelming to the point of discouraging them from taking part in the fintech world. People want to feel important and appreciated, and they're searching for guidance because they feel lost in the endless stream of data and financial advice.
- T'aqwiy
- Stakeholder interviews were held with company employees from different departments and members of the Board. The old Odeabank mobile app, the third-party integrated platforms, and the concept prototypes are assessed. Also, different benchmarks in the financial services were evaluated both globally and locally. Workshops and ideation sessions were made with different departments. 6 usability tests, 2 research, 1 A/B test, 1 survey and one to one interviews with 50 customers were conducted.
- Kallpachay
- Odea offers a bespoke approach toward product innovation that drives business growth and increases the adoption of the digital channel. Having a premium digital experience will help find new customers while improving the current digital penetration. We're creating the first holistic investment solution in the Turkish market that pushes the user experience to global market standards while promoting user-centric methods and user experience.
- Llamk'ay Pacha
- The project started in September 2021 in Istanbul and will be released in March 2023 in Istanbul.
- Purichiy Puriy
- The homepage is the entry point of the experience, aggregating all the most urgent actions and every insight regarding the financial situation of the user. In investment tab, the user can see the recent activities on their portfolios, easily deep dive on details but keeping an overview of the overall financial situation. In banking tab, the user has access to all the daily banking functionalities and products, but is also able to personalise the page to display the most important actions on top of it.
- Patentekuna
- Copyrights belong to Odeabank A.S, 2023
- Huñu Runakuna
- Odeabank CX Design Team
- Siq'i Hayñikuna
- Image #1: Creator Odeabank CX & Design Team, 2023
Image #2: Creator Odeabank CX & Design Team, 2023
Image #3: Creator Odeabank CX & Design Team, 2023
Image #4: Creator Odeabank CX & Design Team, 2023
Image #5: Creator Odeabank CX & Design Team, 2023
Video Credits: Creator Hatice Anil Serim, 2023
Auspiciasqa
Designers.org nisqamanta Aswan Karuman T'aqwiy
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Astawan T'aqwiy
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