Tian Rui Ling Dong nisqap Luliang Highland Vegetables Marka Rikch'ay diseñon

Tian Rui Ling Dong nisqap Luliang Highland Vegetables Marka Rikch'ay diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2024 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruShuyu· 2024

Luliang Highland Vegetables Marka Rikch'ay

Tian Rui Ling Dong rurasqa

Mañakuq: Shandong Tianrui Smart Marketing Planning Co., Ltd

Shuyu T'aqapi A' Design Award Fierru Premiu Atipaq

11,770

Taripasqa Premio Atipaq

#161048 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Luliang Highland Vegetables Marka Rikch'ay nisqamanta

Luliang Qhata Uywasqa Mikhuna Q'urakuna nisqaqa, China llaqtapi qhata pampapi mikhuna q'urakuna wiñachiy suyupaq ruwasqa marka rikch'ay kan. Kay unancha (logo) qhapaq medalla rikch'aymanta ruwasqa, imaynan allin kaymanta hinaspa aswan allin kaymanta rikch'ana señalmi kan. Chawpi qhawariyninpi huk pisqu sayan, sinripi mikhuna q'urawan, kaymi wakin llaqtapi rimasqa siminmanta hamun: pisqullam yachan mikhuna q'urakuna allin kasqanta. K'anchay, pisqukuna hinaspa mikhuna q'urakuna kunan ch'askaqkuna nisqa yupaychasqa kan. Kay rikch'ayqa, hatun tarpuy pampata, pachamama kawsayman hina wiñachiy ruwaykunata, hinaspa suyupa ch'uya sallqa kawsayninta rikuchin.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Luliang Highland Vegetables Marka Rikch'ay A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Luliang Highland Vegetables Marka Rikch'ay sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Luliang Highland Vegetables Marka Rikch'ay yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: For regional public brand identity newly designed for Luliang Highland Vegetables. The Gold Medal logo image is a key element symbolizing uniqueness and importance. The main object of the design is to accent its excellence in China highland vegetable industry, as well as its extensive cultivation area and leading stance in the market due to exceptional climatic conditions. This has earned the brand public recognition for maintaining the pristine ecology and delivering high quality vegetables.
Tupukuna & P'istuy: Luliang County central square outdoor advertising
Kunming Luliang County highway outdoor advertising
Size: 5.25X13.8 M
Etiquetakuna: Logo, Gold Medal, Vegetable, Pristine, Compelling, Prominent
Ruway Tecnología: In the conceptual design phase, the project team engaged in extensive and intensive consultations to refine and establish the dominant visual elements of the logo design. These elements included symbolic textual and graphic elements such as light, birds, and vegetables. To accurately convey these elements, the team spent a lot of time in optimizing hundreds of prototypes and adjusting color combinations, in order to ensure that the finalized version of the gold medal image would be perceived the best in visual and textural appeal.
Diseño Sasachakuy: Accurately proving the prominent stance in China highland vegetables and its ecological attributes are crucial for designing a logo for Luliang Highland Vegetables. By incorporating the gold medal symbol and the top production endorsement, along with elements of theater, personality, and interaction, the team enhanced the brand identity, fostered engagement with consumers, and improved communication.
T'aqwiy: The design team spent months in conducting field work in Luliang, Yunnan, to gain a comprehensive understanding and enhance the core visual elements of the logo design. Throughout the research process, the members delved into the distinct climatic and topographical conditions, and analyzed the ecological cultivation practices adhered by local community. This not only underscored the importance of health and environmental sustainability but also provided valuable insights for the design process.
Kallpachay: The Gold Medal, being associated as a symbol of excellence and high quality in culture and society, resonates with people's perception of the brand. The deep connection between Luliang Highland Vegetables and the values behind the Gold Medal has been crucial in gaining extensive recognition, serving as a source of inspiration for the design.
Llamk'ay Pacha: The design phase of the project commenced on 10 January 2023 and wrapped in June of the same year. The final product debuted and implemented on 16 October 2023, in Luliang County.
Purichiy Puriy: An image of a bird holding a vegetable in its mouth, standing in the visual focus of the logo, was inspired by a local proverb in Luliang who knows if the vegetables are good or not, only the bird knows. This proverb suggests the adherence to the eco friendly principles of crop cultivation in the region and emphasizes the importance of personal taste experience in assessing food quality over external evaluations based solely on how it looks like. The pattern conveys a respect for the purity of nature and the pursuit for unprocessed state.
Huñu Runakuna: Xun Gao，Yang Li
Siq'i Hayñikuna: Xun Gao，Yang Li