Xiaoming Meng and Xueke Fang nisqap Meet in Arcadia Marka Kikinchay Diseño diseñon

Xiaoming Meng and Xueke Fang nisqap Meet in Arcadia Marka Kikinchay Diseño diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2025 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiShuyu· 2025

Meet in Arcadia Marka Kikinchay Diseño

Xiaoming Meng and Xueke Fang rurasqa

Mañakuq: China Social Entrepreneur Foundation

Shuyu T'aqapi A' Design Award Burunsi Premiu Atipaq

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Taripasqa Premio Atipaq

#164726 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Meet in Arcadia Marka Kikinchay Diseño nisqamanta

Meet in Arcadia nisqaqa huk marka kikinchay diseñom, Guizhou llaqtapi (China suyupi) kaq Longtang ayllupi, kawsay musuqyachiy proyectopaq ruwasqa. Logo nisqaqa "sumaq" nisqa chino qillqamanta yuyaymanasqa. Chakra pata-patakuna, andenkuna, sasa ruwaymanta y allin sut'i tuqiwan sirak'asqa. Chakra patakunapa hawanpi, Miao ayllupi wasikuna qillqapa aysanakuyninwan tantasqa kanku, huk aysanaqa wasi qatanaman tikrakun. Kay kikinchayqa llaqta turismota, kaqllaqta apu llank'ayta, yanapan. Diseñoqa llaqtapa kawsayninta rikuchiyta munan, hinaspa ayllu runakunata marka ruwayman yaykuchiyta yanapan.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Meet in Arcadia Marka Kikinchay Diseño A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Meet in Arcadia Marka Kikinchay Diseño sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Meet in Arcadia Marka Kikinchay Diseño mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: In 2017, the project aimed to support Longtang Village in Guizhou Province. At the time, the village faced challenges such as a lack of rural industries, limited income for villagers, brain drain, and a widespread phenomenon of left-behind children. The project serves as a rural revitalization model, with rural tourism as its core industry. It emphasizes the preservation of traditional village culture and lifestyle, supports the development of the collective economy, and seeks to stimulate the intrinsic motivation of villagers.
Tupukuna & P'istuy: Height 594mm x Width 420mm
Etiquetakuna: Branding、 Verbal Identity、 Service Branding、 Meet in Arcadia
Ruway Tecnología: I. The logo incorporates rural elements to convey the theme effectively.
II. The communication strategy emphasizes the connotation of rural culture, aiming to establish a unique brand association. The logo is simple, easy to recognize, and user-friendly, while the language is straightforward and easy to understand.

Service Policy:
I. Guide the tourism experience through design, using a unified image to provide clear direction.
II. Leverage the symbolism of the logo to build a connection with users, creating resonance and fostering emotional engagement.
Diseño Sasachakuy: In terms of cultural integration, transforming traditional rural culture into modern design elements that meet contemporary demands is challenging. Regarding uniqueness, it is difficult to highlight the culture-focused revitalization model and distinguish the brand's "beauty" amid numerous rural tourism projects. Additionally, the project involves multi-dimensional goals, including economic support and the stimulation of intrinsic motivation.
T'aqwiy: I. Research Background
Many rural areas in society have development problems, and Longtang Village is no exception. The meet in arcadia project aims to explore the rural revitalization model.
II. Research Methods
Qualitative methods including field observation, case analysis, in - depth interviews, and mixed research methods.
III. Research Tools
There are cameras, notebooks, questionnaire platforms, Excel, Ai, etc.
IV. Participants
Villagers, project staff, brand designers and other researchers.
V. Results and Insights
The project affects the rural economy, society and environment, with both achievements and challenges.
Kallpachay: The logo design is inspired by the Chinese character for "beauty." It adopts a minimalist and abstract approach to depict a picturesque countryside with terraced rice paddies. Above the terraced fields, abstract Miao village houses are seamlessly integrated into the strokes of the Chinese character for "beauty," with one stroke transformed into a roof. This design highlights the unique charm of the local countryside while conveying the concept of "beauty."
Llamk'ay Pacha: The project began in 2017. Its brand design phase started in Beijing in June 2022 and concluded in September the same year. The project itself is still ongoing.
Purichiy Puriy: Coordinating across different fields presents significant challenges, requiring careful balancing of multiple parties' needs and transforming field research findings into actionable outcomes. Planning the process around the concept of "beauty" and effectively reflecting its value is equally demanding. Moreover, it is essential to engage villagers in understanding and participating in brand building, while utilizing design elements to attract tourists and provide them with an in-depth understanding of the project.
Patentekuna: Logo (2022) China Social Entrepreneur Foundation
Huñu Runakuna: Chief Designer: Xiaoming Meng
Project Operation: Xueke Fang
Siq'i Hayñikuna: [Image 1: Designer Meng Xiaoming, 2022.]
[Image 2: Designer Meng Xiaoming, 2022.]
[Image 3: Designer Meng Xiaoming, 2022.]
[Image 4: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Video credits : xiaoming meng, 2022]