Digital Panorama nisqap TopolinoWorld Musuq Ruwana Riqsichiy Kampaña diseñon

Digital Panorama nisqap TopolinoWorld Musuq Ruwana Riqsichiy Kampaña diseñonqa Willachiy Kamay Atipanakuy T'aqapi 2025 A' Design Award Quri Premiu nisqap ancha chaniyuq atipaqninmi.

QuriWillachiy· 2025

TopolinoWorld Musuq Ruwana Riqsichiy Kampaña

Digital Panorama rurasqa

Mañakuq: FIAT Turkiye

Willachiy T'aqapi A' Design Award Quri Premiu Atipaq

93,512

Taripasqa Premio Atipaq

#166839 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

TopolinoWorld Musuq Ruwana Riqsichiy Kampaña nisqamanta

TopolinoWorld nisqaqa computadorawan ruwasqa rikch'ay kampañam, Fiat Topolino musuq autota riqsichinapaq kamasqa. Kay kampañaqa huchuy animasqa rikch'aykunata qhawachin, sapa rikch'aytaq autop huk allin kaqninta rikuchin, chaykuna kanku: kaqmanta kallpachay atina kaynin, phinkiylla kuyuynin, huchuy sayaynin, hinallataq pachamamata amachay yuyaywan ruwasqa kaynin. Kay huchuy rikch'aykunaqa pukllana hina muyuriqkunapi ruwasqa kanku, chaywanmi autop allin kaqninkunaqa pukllay hina, hinallataq facil hamut'ana kanku. Ruwayninpiqa procedural modeling nisqata, kikin pachapi rendering ruwayta, ray tracing nisqata, hinallataq 1:10 tupupi simulacionta 4K resolucionpi llamk'achirqanku.

Riqsichiy

A' Design Award Quri Premiu nisqamanta

TopolinoWorld Musuq Ruwana Riqsichiy Kampaña A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. TopolinoWorld Musuq Ruwana Riqsichiy Kampaña ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. TopolinoWorld Musuq Ruwana Riqsichiy Kampaña munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Inspired by the functional, compact and fun spirit of the Fiat Topolino, we designed a creative visual world called ‘Topolino World’ using CGI techniques, where every feature - rechargeability, agility, compact design and eco-friendly approach - came to life in dynamic and fun miniature worlds. By telling each feature with special visuals and videos in this unique CGI universe, we reinforced the brand's story with an impressive and rich visual narrative.
Tupukuna & P'istuy: Topolino World was created using CGI techniques with a 1:10 scale simulation to maintain real-world proportions. The project was developed in 4K resolution with physically based rendering for material accuracy. Ray tracing was used for realistic lighting and reflections, and animations followed a 60 FPS pipeline. Polygon reduction and procedural modeling ensured smooth digital platform performance.
Etiquetakuna: CGI storytelling, miniature world, Fiat Topolino, digital brand experience, immersive design, real-time rendering, motion design, playful aesthetics, photorealistic animation, gamified marketing
Ruway Tecnología: Topolino World was created using procedural modeling, real-time rendering, and physically based rendering to ensure high visual fidelity. Ray tracing was used for accurate light interactions, while motion blur and depth of field effects enhanced realism. The project followed a 1:10 scale simulation, optimizing polygon count for seamless animation. Using Blender, Cinema 4D, and Unreal Engine, we achieved a dynamic, immersive, and highly shareable digital experience.
Diseño Sasachakuy: The biggest challenge was balancing realism and playfulness in a CGI-driven miniature world while ensuring Fiat Topolino’s features remained clear. Maintaining scale accuracy and creating believable animations required extensive testing. Technological constraints, such as rendering efficiency and polygon optimization, were overcome using real-time rendering. The shift toward digital marketing influenced the design, ensuring it remained engaging, shareable, and innovative.
T'aqwiy: This project utilized design-driven research to explore how CGI storytelling enhances brand engagement. We analyzed successful digital campaigns and conducted focus groups to assess emotional impact. Using Blender, Cinema 4D, and Unreal Engine, we crafted an immersive, miniature world. Results showed higher engagement and recall, proving CGI's power in marketing. This approach boosts brand perception, shareability, and emotional connection in digital spaces.
Kallpachay: While creating Topolino World, we were inspired by Fiat Topolino's fun and life-enhancing design. Thinking of it as a giant toy, we developed a creative approach that blends the themes of play and discovery. By animating every feature of the product in a miniature world, we emphasised the fun and dynamic aspects of Topolino. Thus, we offered viewers a digital experience that is both enjoyable and memorable.
Llamk'ay Pacha: The Topolino World project started in January 2024 in Istanbul, Turkey, and was completed in April 2024. The project was officially published on September 19, 2024, and presented across various digital platforms. Developed as a CGI-based visual universe, it utilized advanced rendering and animation techniques to effectively showcase the key features of the Fiat Topolino in an engaging and visually immersive manner.
Purichiy Puriy: Topolino World is a playful digital universe where the Fiat Topolino’s key features "compact size, agility, and eco-friendliness" come to life in miniature, animated scenes. Each scene is designed like a toy-like world, making the product feel fun, accessible, and dynamic. By blending seamless animations and rich visuals, we create an engaging experience that makes Fiat Topolino’s advantages easy to understand, memorable, and shareable on digital platforms.
Huñu Runakuna: Creative Director Erkan Kaya
Creative Director İlker Daglı
Account Supervisor Merve Yazıcı
CGI Artist Umut Ucar
CGI Artist Enes Yurdakul