L'Atelier Five Ltd. nisqap Diageo Travel Retail Ranti Wasi Ukhu Kamaycha diseñon

L'Atelier Five Ltd. nisqap Diageo Travel Retail Ranti Wasi Ukhu Kamaycha diseñonqa Ukupi Kamay Atipanakuy T'aqapi 2025 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiUkupi· 2025

Diageo Travel Retail Ranti Wasi Ukhu Kamaycha

L'Atelier Five Ltd. rurasqa

Mañakuq: L'Atelier Five Ltd

Ukupi T'aqapi A' Design Award Burunsi Premiu Atipaq

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Taripasqa Premio Atipaq

#167830 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Diageo Travel Retail Ranti Wasi Ukhu Kamaycha nisqamanta

Diageo Travel Retail nisqaqa huk ukhu kamaychaymi, Seoul llaqtapi Incheon Hawa Puriy Aeropuertopa qhapaq terminalninpaq rurasqa. Kay qhatuqa 40.12 metro cuadrado hina hawapi kachkan, paredninkunataq 2.7 metro sayayniyoqmi. Rumi-yaqllaq pirqakuna, thermoformed Corian nisqawan rurasqa, k'uyupayakuspa purinku ukhu kitipi, unu rumita kuyuchisqa hina yuyaywan. Utqu q'illayqa, kikillanpaq rurasqa rikuchina unitkuna, hinallataq sapaq muebles nisqakunapas ukhu kamayta tukuchanku. Kay k'uyu tikrachaqa purikuqkunata pusan huk ñanninta, maypichus askha whiskey marca-kuna rikuchikun huk sumaq hinallataq tukuy huñusqa kawsaypi.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Diageo Travel Retail Ranti Wasi Ukhu Kamaycha A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Diageo Travel Retail Ranti Wasi Ukhu Kamaycha sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Diageo Travel Retail Ranti Wasi Ukhu Kamaycha mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Diageo, the global leader in premium alcoholic beverages, proudly opens its latest Flagship Shop In Shop at the prestigious Luxury Terminal 2 of Incheon International Airport, Seoul. This exclusive store offers travellers an immersive journey into the world of luxury, housing an impressive collection of Diageo’s finest brands in a space designed to elevate the retail experience.
Tupukuna & P'istuy: 40.12 meter square
2.7M tall walls
Etiquetakuna: Luxury, Liquid, Whiskey, Fluid, Natural, Travel Retail, Diageo, Shop in Shop
Ruway Tecnología: Corian Thermoforming
Carpentry skilled
Wielding perforated metal
Bespoke glorifiers and furniture pieces
Diseño Sasachakuy: While using innovative materials like thermoformed Corian to achieve seamless, organic curves. Realizing this ambitious design within a tight deadline presented significant challenges, as the space was conceived as a permanent fixture that needed to accommodate multiple brands while maintaining a cohesive, luxurious feel.
Thermoforming Corian was particularly complex, requiring precise heating and shaping to achieve smooth, flowing forms without compromising durability or finish. Despite these technical hurdles, the design team ensured the material reflected the elegance and refinement of the whiskey-making process.
The store’s vision also had to balance tradition with inclusivity. While South Korea’s whiskey market has historically been dominated by older men, the space was designed to attract a broader audience. By combining timeless craftsmanship with modern luxury, the store offers an immersive experience that resonates with both seasoned enthusiasts and new consumers. It successfully unifies multiple brands under one cohesive, high-end environment, setting a new standard for whiskey retail.
T'aqwiy: The design of Diageo’s flagship store at Incheon Airport is deeply inspired by the materials, processes, and traditions of whiskey making. Drawing from the iconic craftsmanship of Scottish distilleries, the concept reflects the beauty of copper stills, the flowing nature of liquid, and the rich heritage behind whiskey production. Copper’s warmth and natural patina were central to the inspiration, symbolizing both tradition and timeless elegance.
The organic, curved shapes of the space are influenced by the fluidity of whiskey itself, it's smooth movement and the way it interacts with glass and stone. This idea of liquid shaping stone became a key metaphor, leading to the exploration of materials that could replicate the visual and tactile qualities of something softened and sculpted by liquid over time.
Additionally, the design reflects the luxurious essence of Diageo’s portfolio by emphasizing sensory richness. The interplay of light and shadow, inspired by the way whiskey catches and refracts light, became a core conceptual driver. The vision was to evoke the feeling of immersion within a premium whiskey making process, creating a connection between the materials and the heritage of the craft. Every choice, from the curved forms to the material finishes, aimed to mirror the elegance, refinement, and depth of the whiskey experience itself.
Kallpachay: Seamlessly blending contemporary design with digital interactivity, the Diageo Flagship Shop In Shop offers a sophisticated yet relaxing shopping environment. Sleek textures, refined finishes, and organic curvature dominate the design language, setting the tone for an indulgent exploration of the brand’s portfolio.
Llamk'ay Pacha: 4 months from start to finish.
London design 1 month
Dubai for researching production 1 month
South Korea for build in April 2024 2 months
Purichiy Puriy: As you enter, the design naturally guides you on a journey, where every curve and surface feels intentional and welcoming. The flow of the space is inspired by the movement of water, creating a sense of calmness as you explore. The sculptural walls, crafted from seamless Corian, curve gently around the space, drawing you in with their organic shapes. It’s like walking through a living sculpture, each turn offers a new perspective, revealing products in an ever-evolving way, much like the way light plays across the surface of water.
Patentekuna: Diageo Scotland Ltd
Huñu Runakuna: L’Atelier Five Ltd. and Diageo Scotland Ltd.
Siq'i Hayñikuna: L’Atelier Five Ltd. and Diageo Scotland Ltd.