Ina Oakley nisqap Freistil Ayllu Identidad (Corporate Identity) diseñon

Ina Oakley nisqap Freistil Ayllu Identidad (Corporate Identity) diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2025 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiShuyu· 2025

Freistil Ayllu Identidad (Corporate Identity)

Ina Oakley rurasqa

Mañakuq: Freistil Praxis Caspary

Shuyu T'aqapi A' Design Award Burunsi Premiu Atipaq

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Taripasqa Premio Atipaq

#171891 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Freistil Ayllu Identidad (Corporate Identity) nisqamanta

Freistil nisqaqa huk identidad korporativam, fisioterapia ruwanapaq wasipaq rurasqa. Kay identidadqa qillqasqa hinaspa digital medios nisqapipas rikhurin, businesspaq tarjetakuna, banderakuna, p'achakuna, hinaspa huk website nisqapiwan. "Freistil" sutiqa "libre estilo" nisqanta nin, sapa unqusqapaq akllasqa flexible hampi ruwaykunata rikuchispa. Rikch'ariq elementokunaqa ñawpa ruwana yachayta musuq yuyaykunawan tinkuchin, ichaqa qillqasqa logo nisqa hukman kuyuriq hina rikhurin, kuyuyta hinaspa kicharisqa kayta rikuchispa. Colorkunaqa morado, coral, yuraq-yana hinaspa anqas kanku. Allin papelkuna hinaspa Pachamamata mana ñak'arichiq materialkuna akllakurqan, hinaspa maypichus atisqa, kawsaq llaqtapi suministradorkunata llamk'achirqanku.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Freistil Ayllu Identidad (Corporate Identity) A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Freistil Ayllu Identidad (Corporate Identity) sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Freistil Ayllu Identidad (Corporate Identity) mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The challenge of the project was to create a complete new corporate design for print and web reflecting the both the character of the established practice and the new energy being brought to it.

The new name chosen for the relaunch was Freistil. This translates literally as a free style. For the new owner Katrin Caspary, this meant that although the desired results of any treatment are known, the way to achieve these is variable and depends on the capabilities and limitations of each customer.

Katrin Caspary and her expert team blend traditional and modern therapies, creating tailored treatments for individual needs. Freistil is a place for recovery, inspiration, and well-being, where patients are encouraged to breathe freely, embrace new perspectives and heal.
Tupukuna & P'istuy: Business cards (85 x 55 mm) and banners (3 m x 1 m) use designs reflecting the brands values: modern, fresh, and quality driven.

For clothing articles such as sweaters, beanies and bags, the finest available sustainable materials and premium organic fabrics were used. These ensure not just comfort but also a sense of responsibility.

Web design was made in XD and programming was based on WordPress.
Etiquetakuna: Health, Openminded, Rethinking, Modern, Tradition, Freedom
Ruway Tecnología: Fine papers and sustainable materials were chosen to reflect the quality of the Freistil brand. These align with the spirit of our times. Modern, open and fresh. Wherever possible, local suppliers and partners where used.

Each piece tells a story. One of care, respect for the environment, and dedication to creating something truly special. The focus on quality isn’t just a strategic decision. It’s a heartfelt expression of authenticity.
Diseño Sasachakuy: The established practice had loyal older clients but struggled to attract younger people. Updating the concept to appeal to both groups was key. This required a fresh brand identity, improved communication (possibly via social media), and motivating the team to embrace change. Maintaining trust while introducing modern elements was essential for success. The design needed to appeal to both young and old and to lower the perceived barrier to becoming more active.
T'aqwiy: Our goal was to blend tradition with modernity. Katrin took over a well-established practice that had been successfully run for 15 years. While the existing customer base was strong, attracting younger clients was crucial. The new concept needed to appeal to all ages and engage the team. To achieve this, I researched modern and traditional practices in books and online. Additionally, I spoke with locals and interviewed them about their methods.
Kallpachay: The client took over an existing traditional physiotherapy business and wanted to bring her own style and energy to it. This freshness, together with her mission to get people active and moving, served as inspiration for Freistil’s corporate design: modern and innovative while at the same time reflecting the tradition of the craft.
Llamk'ay Pacha: The project started in february 2023 and finished in september 2023 near of Cologne in Germany.
Purichiy Puriy: In order to reflect the motives of movement, flexibility, freedom, and the combination of modern approaches and traditional methods, the design uses both illustrative elements and a dynamic text based logo.

The color scheme of purple, coral, off-white, and blue represent creativity, freshness, and competence.

The illustrations link traditional craftsmanship with modern ideas, while the logo's stretch effect symbolises both movement and the modern open approach of the practice.
Patentekuna: buero inaoakley, 2024
Huñu Runakuna: Ina Oakley and Anne-Marie Bayer
Siq'i Hayñikuna: Mockup Maison, Adobe Firefly and Nastasic