Edward Lu nisqap Coffee Machine Ñawpaq Rikuna Afichukuna diseñon

Edward Lu nisqap Coffee Machine Ñawpaq Rikuna Afichukuna diseñonqa Shuyu Kamay Atipanakuy T'aqapi 2026 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruShuyu· 2026

Coffee Machine Ñawpaq Rikuna Afichukuna

Edward Lu rurasqa

Mañakuq: Lumine

Shuyu T'aqapi A' Design Award Fierru Premiu Atipaq

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Taripasqa Premio Atipaq

#175312 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Coffee Machine Ñawpaq Rikuna Afichukuna nisqamanta

Coffee Machine nisqaqa huk t'aqa ñawpaq rikuna afichukunam, kafe ruwaq makinakunapaq kamasqa. Kay afichukunaqa mana kafe makinakunata riqsichinapi sapa kuti rikukuq samarikuy kawsay rikch'aykunamanchu rin, aswanpas unay pachamanta hamuq riqsisqa kaynin hinaspa Alemania ingeniería ruwayninman qhawarin. Sapa rikch'aypim huk k'anchay wach'i ñawpa pachata kunan pachawan t'inkin. Tawa producto t'aqakunaman tawa yuyaykuna qusqa karqan: industria ruwana hukninkuna, tecnología musuq kamaykuna, tiqsimuyuntinpi riqsisqa hatun ruwasqakuna, ingeniería admirana ruwaykuna ima. Engranajekuna, circuito chipkuna, huch'uy wasi ruwaykuna hinaspa hanaq pacha planetakuna rikch'anachiq unanchakuna hina llamk'anku. Kay rikch'aykunaqa 3D software nisqapi ruwasqa hinaspa lluqsichisqa karqan.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Coffee Machine Ñawpaq Rikuna Afichukuna A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Coffee Machine Ñawpaq Rikuna Afichukuna sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Coffee Machine Ñawpaq Rikuna Afichukuna yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The history of coffee machines dates back to the early 1900s. The theme of the visuals is the conveyance of German engineering excellence and its enduring legacy spanning over a hundred years.

To make the products stand out, the design diverged from the conventional communication approach that emphasizes a leisurely lifestyle, commonly seen in coffee maker promotions, by focusing on creativity rooted in the long-standing heritage and distinctive German engineering excellence.
Tupukuna & P'istuy: The original posters were designed at 3634px x 2045px, 72 dpi.
Etiquetakuna: Graphic Design, Key Visual, Advertisement Design, Poster
Ruway Tecnología: The scene is built and rendered in 3D softwares including 3DS and Rhino, and refined in Photoshop.
Diseño Sasachakuy: The most challenging part was balancing the products' heritage with a modern, youthful expression and conveying the core product value precisely through visual metaphors.

The challenge lies in striking a balance between technical precision (e.g., chip structure) and emotional appeal (e.g., "world flavors") to fulfill both functional and cultural expectations of coffee machine users.
T'aqwiy: Through research on varieties of coffee from around the world, we gained a deeper understanding of coffee and its machines. This allowed us to categorise four series into four unique themes: industrial components, technological innovations, global landmarks, and engineering marvels, infusing each line with a distinct identity while effectively differentiating their features and tiers.
Kallpachay: The visual concept features a beam of light stretching from the past to the present, connecting history with modernity.

EQ300 transitions from ancient mechanics to today's refined craftsmanship.

EQ500 evolves from early integrated circuits to modern chips.

EQ700 journeys from the ancient Roman Colosseum to the modern Sydney Opera House.

EQ900 showcases the progression from one of the first coffee machines in the early 1900s to today's advanced countertop machine.
Llamk'ay Pacha: The project started in December 2024 and ended in April 2025.
Purichiy Puriy: Visual symbolism is used in the designs:
Gears and circuit chips metaphorically represent "Hardcore Smart Extraction".
Miniature architectural landscapes symbolize "Global Flavors".
Cosmic planets embody "Premium Futurism".

The design uses layered narrative approach. A tiered storytelling structure links product offerings and attributes, strengthening the "Tech-Culture-Future" narrative arc.

Using multi-scale visuals (micro to macro), the design honors German craftsmanship and reimagines future coffee experiences, bridging technical precision with creative storytelling.
Huñu Runakuna: Creative Director: Edward Lu
Planner: Penn Pan
Project Management: Cindy Li
3D Designers: Shihao Sun and Qi Qian