Atlante Srl nisqap Vitto Llamkaynin: Marka Riqsichiy diseñon

Atlante Srl nisqap Vitto Llamkaynin: Marka Riqsichiy diseñonqa Willachiy Kamay Atipanakuy T'aqapi 2026 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiWillachiy· 2026

Vitto Llamkaynin: Marka Riqsichiy

Atlante Srl rurasqa

Mañakuq: Atlante Srl

Willachiy T'aqapi A' Design Award Qullqi Premiu Atipaq

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Taripasqa Premio Atipaq

#178827 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Vitto Llamkaynin: Marka Riqsichiy nisqamanta

Vitto nisqaqa Italia mikhuna marka, UK suyupaq wiñachisqa, kunan pacha rikch'ayniyuq ñawpaqman puriywan. Kay rurayqa pacha munaywanmi karunchakun chakra kawsay hinallataq ñawpa unanchakunamanta, Italia mikhuna markachaypi hatun riqsisqamanta. Chaymantapas, k'anchaq llimphita, pisilla siq'ikunata, sut'i qillqa rikch'aytawan llamk'achin, kallpata, pukllayta, sunqu k'uchikuyta rikuchinanpaq, sapa p'unchaw ruraykunapaq musuq hinallataq usqhayllata riqsichiyta wiñachispa.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Vitto Llamkaynin: Marka Riqsichiy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Vitto Llamkaynin: Marka Riqsichiy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Vitto Llamkaynin: Marka Riqsichiy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Vitto is a vibrant Italian food brand for the UK market, designed to balance the craft of premium branding with the accessibility of an everyday essentials product. Its bold colour-coded system, expressive illustration style and playful typography create strong shelf impact, standing out from traditional, rustic competitors, by celebrating Italian passion, lightness and conviviality, to suit modern families.
Etiquetakuna: Vibrant Italian food brand, Bold and shelf-impact packaging, Contemporary Mediterranean lifestyle, Playful and expressive visual identity, Colour-led brand system, Modern and accessible Italian cuisine, Convivial and feel-good food culture
Diseño Sasachakuy: The main challenge was interpreting Italian food culture beyond clichés, transforming a deeply rooted collective memory into a contemporary visual language. The project involved questioning what “Italianity” represents today and redefining it as an evolving cultural narrative rather than a fixed aesthetic code.
T'aqwiy: The research behind Vitto aimed to reinterpret Italian food culture as a visual identity capable of travelling across borders. We studied the rituals of everyday Italian kitchens, the warmth of shared meals and the vibrant tones of Mediterranean ingredients, analysing how these elements shape a collective perception of “Italianity.” Through colour studies, typographic exploration, and illustration development, we translated these cultural codes into a contemporary graphic system that balances authenticity and accessibility. The result is a distinctive identity that preserves the emotional richness of Italian heritage while adapting it to modern lifestyles, demonstrating how cultural tradition can evolve into a scalable design language with tangible impact on business positioning, consumer perception, and contemporary brand design.
Kallpachay: The project was inspired by the convivial spirit of Italian food culture and its deep emotional connection to family, community and togetherness. The design draws from traditional Italian ingredients, everyday meals and the joy of shared dining, translated into a fun, accessible aesthetic suited to contemporary lifestyles.
Llamk'ay Pacha: The project began in 2021 with its initial launch in Japan, establishing the brand’s first international presence. In 2023 the range was significantly expanded, marking a key phase of creative and strategic development. In 2024 Vitto entered the UK market, where the latest evolution of the brand identity was finalised and implemented.
Purichiy Puriy: Vitto’s identity was built as a joyful, contemporary food world where colour and simplicity guide every choice. Each pack blends bold hues with playful ingredient illustrations, creating a clear, friendly visual language across categories. In the final range, the unified geometry, vibrant palettes and appetising product focus express a brand that feels upbeat, accessible and instantly recognisable on shelf
Patentekuna: Trademark 2023 Atlante Srl